Head of Third Party Sales

About the role

You will own the commercial strategy and execution for third-party sales channels, defining how Buyagift and Red Letter Days show up profitably across e-tail, marketplaces, and physical retail. You will be accountable for resetting an underperforming but high-potential part of the business, taking direct responsibility for revenue growth, partner performance, and operational simplicity across a fragmented channel landscape. This role demands that you build and lead a team that combines commercial account management with hands-on retail execution, ensuring that strategy translates into measurable results on the ground. You will work closely with Partner Management to shape the right range, secure prominent distribution, and introduce new customers to our brands in a way that feels authentic and compelling. Since joining the Moonpig Group in 2022, the business has been guided by strong values, bold ideas, and a shared passion for creating meaningful connections through experiences. In this role, you will have the opportunity to define the future of third-party sales, turning scattered efforts into a cohesive engine that drives sustainable growth. You will be measured by your ability to build a repeatable, scalable model that balances ambition with operational discipline, delivering long-term value for the Moonpig Group.

Key facts

What you'll do

Design intake frameworks that clarify requirements for third-party partners and channels, ensuring alignment on goals, constraints, and success metrics from day one.

Architect build plans that evolve the Amazon agency and retail partnerships for stronger performance, outlining clear milestones, resource needs, and risk mitigations.

Champion review rituals that track partner performance and refine assortment based on insights, using data to inform decisions and prioritize actions.

Orchestrate ship strategies that simplify operations for Moonpig Group across multiple channels, reducing complexity and improving reliability for both internal and external stakeholders.

Forge partner roadmaps with John Lewis and Argos to expand distribution and increase reach, identifying specific initiatives that unlock new audiences and revenue streams.

Curate retail execution for physical gift experiences from concept through to shelf placement, ensuring that in-store offerings are engaging, coherent, and aligned with brand standards.

Elevate Moonpig.com as a key e-tail channel within third-party sales, improving visibility and conversion through focused optimization and disciplined execution.

Reimagine marketplace engagement to grow commercial performance in a sustainable way, balancing scale, profitability, and customer experience across key platforms.

Validate range viability to ensure experiences resonate with both customers and partners, testing assumptions and iterating based on real-world feedback.

Coordinate cross-functional teams to simplify complex retail rollouts and ensure efficient execution, removing blockers and enabling fast, informed decision-making.

Own the commercial narrative for third-party channels, articulating a clear vision that guides investment, partnership, and innovation across the organization.

Drive continuous improvement by benchmarking performance, learning from best practices, and adapting strategies to respond to shifting market dynamics and partner expectations.

Build strong working relationships with key stakeholders, translating commercial intent into practical plans that operations and retail teams can execute confidently.

Champion a culture of accountability, collaboration, and learning within the third-party sales function, encouraging experimentation and ownership at every level.

Requirements

You hold three to five years of experience in commercial or sales leadership roles, with a proven ability to manage P&L and drive commercial outcomes.

You demonstrate a track record managing third-party channels and e-tail environments, showing comfort with platform rules, performance marketing, and category dynamics.

You navigate complex partner environments such as Amazon and marketplaces with confidence, understanding how to negotiate, influence, and execute within multi-stakeholder settings.

You operate effectively across physical retail and online distribution models, recognizing the nuances of each channel and how they must work together.

You communicate clearly with Partner Management and retail stakeholders to align objectives and delivery, translating strategy into actionable plans.

You are comfortable making decisions with incomplete information, using judgment and data to course-correct quickly and maintain momentum.

You have experience leading and developing a team, setting expectations, providing feedback, and creating an environment where people can perform at their best.

You bring a structured approach to planning and execution, using frameworks, tools, and dashboards to stay organized and ensure accountability.

Nice to have

Experience in gift, travel, or leisure sectors, with an understanding of how experiences are sold and fulfilled.

Familiarity with Amazon agency models and marketplace operations, including inventory, pricing, and promotions.

Knowledge of retail execution and range planning for physical stores, including planogram development and in-store merchandising.