Channel Sales Manager, EMEA

About the role

The Channel Sales Manager for EMEA at Mixpanel is responsible for receiving coaching while actively managing a portfolio of strategic partners in close collaboration with the Mixpanel sales teams. In this capacity, you will act as the primary commercial link between Mixpanel and its partner ecosystem, ensuring that channel objectives are met and revenue targets are exceeded. The role requires you to leverage strong commercial instincts to identify opportunities, challenge partners, and drive sustainable growth through the channel. You will own the end-to-end partner sales cycle, from initial engagement through to deal closure and beyond, ensuring that all activities align with Mixpanel's broader business goals. Success in this position will be defined by your ability to listen effectively to partner needs, articulate the value of Mixpanel's event-based analytics platform, and overcome objections with data-led reasoning. You will be expected to maintain a high level of discipline in deal qualification and to communicate progress and risks transparently to internal stakeholders. Ultimately, this role rewards consistent activity, honest evaluation of deal health, and the ability to build and maintain productive relationships across regions.

Key facts

What you'll do

Perform proactive outbound and inbound engagement with partner organizations to identify new sales opportunities and expand existing relationships within the EMEA region.

Collaborate closely with internal sales teams and partner managers to develop and execute joint sales plans that align partner capabilities with Mixpanel's product roadmap and customer needs.

Research and qualify partner-led accounts, applying strong commercial instincts to assess deal potential and pipeline health across Southern Europe, the Middle East, and Africa.

Coordinate with Mixpanel's sales and product teams to run tailored demos, handle complex objections, and articulate the unique value of event-based analytics in data-driven decision making.

Build and maintain productive relationships with key stakeholders at partner organizations, ensuring clear communication and alignment on goals, targets, and performance metrics.

Utilize CRM and partner management platforms to track all partner interactions, deal stages, and outcomes, ensuring accurate forecasting and reliable pipeline visibility.

Monitor and analyze partner-sourced activity using analytics and reporting tools to measure performance, identify trends, and optimize channel strategies over time.

Support the development and execution of sales methodologies specific to channel and partnership selling, adapting approaches to suit high-growth market dynamics.

Contribute to the creation of sales materials, playbooks, and enablement content that equips partners to sell Mixpanel effectively in their respective markets.

Travel within the EMEA region as required to support key partners, attend strategic meetings, and participate in initiatives that drive joint growth.

Work closely with internal stakeholders to ensure partners have the resources, training, and guidance needed to succeed in selling Mixpanel's solutions.

Apply a coachable and entrepreneurial mindset to absorb feedback, iterate on sales approaches, and sustain execution in a fast-paced, growth-focused environment.

Maintain a disciplined approach to managing multiple priorities, balancing partner demands, internal expectations, and personal workloads without compromising quality.

Use data-led insights to inform decisions around partner engagement, deal prioritization, and performance optimization across the channel.

Act as a trusted advisor to both partners and internal sales teams, fostering a culture of collaboration, transparency, and shared success.

Requirements

At least two years of experience in sales, business development or another commercial role, ideally within SaaS.

Strong commercial instincts and an understanding of how pipeline is created and deals progress over time in a subscription-based business.

Clear and confident communication skills to engage partners and internal stakeholders effectively across diverse regions and cultures.

The ability to build productive relationships with partners and internal sales teams across regions, aligning objectives and driving collective outcomes.

A proactive, coachable and entrepreneurial mindset that supports learning and execution in a growth environment where processes are constantly evolving.

Strong organisational skills and comfort managing multiple priorities in a dynamic context, with the resilience to adapt to shifting demands and timelines.

A data-led approach to measuring activity and results to inform decisions and optimize performance using tools and metrics that validate channel health.

Must be eligible to work in the United Kingdom without the requirement for sponsorship, ensuring compliance with local employment regulations.

Possession of a Bachelor's degree or equivalent qualification, demonstrating foundational knowledge relevant to commercial or sales disciplines.

Willingness to adhere to Mixpanel's standards for ethical selling, data privacy, and professional conduct when representing the brand.

Nice to have

Experience in partnerships, channel sales or partner management in a SaaS environment, with a track record of growing revenue through third-party relationships.

Knowledge of the EMEA partner landscape, particularly Southern Europe, the Middle East and Africa, including local market dynamics and decision-making processes.

Additional European or regional languages to engage partners and stakeholders, enhancing communication clarity and relationship trust.

Experience working in high-growth markets or using AI tools in your daily work, showing adaptability to emerging technologies and fast-paced change.

Practical notes

This is a hybrid role based in London, UK, with defined onsite days as required by the team.

The position may involve travel within the EMEA region to support partners and participate in key initiatives or strategic programs.

You will work closely with Mixpanel's sales and partnerships teams, integrating your efforts with broader commercial objectives.

Typical interview steps include a role play, a discovery call simulation, and a presentation, where candidates may be asked to pitch a product to a panel or handle a tough objection.

Behavioral questions will focus on past quota attainment and deal history, so preparation around concrete examples and results is essential.

Energy and preparation are highly valued, as interviews may simulate the job itself, such as running a short discovery call or demo.

Practicing your own sales pitch out loud is recommended to build comfort and clarity under pressure.

Good to know

The role focuses on partnerships and channel sales within the EMEA region, requiring a nuanced understanding of how channels operate in a SaaS context.

The company provides comprehensive medical, vision and dental care along with wellness and parental benefits, supporting long-term employee wellbeing.

General knowledge about event-based analytics platforms and data-driven decision making applies to this role, given the nature of Mixpanel's product offering.

Questions to ask

Useful questions for the interview include asking what a typical week looks like, how work is assigned, what tools the team uses, and how feedback is structured and delivered.

It is also valuable to ask how the role has changed recently and what the team wishes it had known when joining, as this provides insight into evolving expectations.

Questions about the manager's priorities and how success is measured in the first months are especially valued by the interview team.

Career growth

Sales careers can progress from SDR or associate roles to account executive, senior AE, manager, and director positions over time.

Some professionals move into partnerships, account management, or revenue operations, depending on interest and demonstrated capability.

Compensation typically mixes a base salary with commission tied to measurable results, creating clear incentives for high performance.

High performers in sales often move into larger accounts, team leadership, or sales operations, based on consistent quota achievement and added scope.

Quota history and references carry the most weight in promotion decisions, highlighting the importance of track record and professional reputation.