Senior Field Marketing Associate

About the role

The Senior Field Marketing Associate serves as a critical strategic partner within the North American revenue engine, owning the end-to-end lifecycle of regional marketing programs. This role demands a proactive mindset capable of transforming high-level market objectives into tangible, on-the-ground execution plans. You will act as the primary field strategist, interpreting market intelligence to tailor campaigns that resonate with specific regional buyer behaviors. The position requires a disciplined approach to managing multiple concurrent initiatives while ensuring strict adherence to compliance and brand standards. Success in this role is defined by your ability to bridge the gap between corporate marketing strategy and the sales team's daily activities. You will leverage data rigorously to iterate and optimize programs in real-time, ensuring maximum impact on pipeline generation. This is an individual contributor position that thrives on cross-functional collaboration, requiring consistent communication with sales leadership and product teams. The ultimate ownership lies in driving measurable behavior change among sales representatives to increase revenue per rep.

Key facts

What you'll do

• Architect and manage intake workflows that align marketing campaigns with current regional opportunities and sales priorities.
• Create compelling narrative assets, including battle cards and storylines, that sales teams utilize during live customer engagements.
• Analyze performance dashboards to refine messaging and positioning strategies ahead of major product launches and market announcements.
• Ship enablement materials that adhere to strict compliance standards while addressing the specific demands of diverse geographic markets.
• Partner with product analysts to position the product against competitive alternatives, identifying key differentiators and counter-arguments.
• Coordinate complex event logistics for regional campaigns, ensuring seamless execution across virtual and in-person channels.
• Update centralized documentation repositories to reflect the latest playbook adjustments, strategic pivots, and process improvements.
• Track and report on pipeline outcomes to justify continued investment in field marketing activities and demonstrate clear return on investment.
• Serve as the primary field voice, gathering and synthesizing regional feedback to inform corporate marketing decisions and product messaging.
• Develop and maintain strong relationships with sales leaders to ensure marketing programs directly support their quarterly and annual targets.
• Orchestrate the full lifecycle of virtual and physical events, from initial concept through post-event analysis and reporting.
• Implement rigorous testing methodologies for marketing assets to validate effectiveness before broad sales team deployment.
• Liaise with the sales operations team to ensure alignment between marketing initiatives and the broader revenue technology stack.
• Conduct ongoing competitive intelligence gathering to keep marketing narratives sharp and relevant in a dynamic market landscape.
• Establish standardized processes for the creation, approval, and distribution of marketing materials across North America.

Requirements

• Bring a minimum of three years of progressive experience in sales marketing, field marketing, or other closely related functional areas.
• Demonstrate hands-on familiarity with sales engagement platforms, learning management systems, and content management tools.
• Possess the ability to manage multiple complex deadlines simultaneously while maintaining a high degree of accuracy under pressure.
• Show a strong understanding of how to adapt and tailor messaging for different buyer segments, personas, and industries.
• Exhibit a proven track record of working effectively in a fully remote or hybrid environment with strong self-discipline.
• Have experience collaborating with stakeholders across different time zones, particularly with international teams located in India.
• Maintain a meticulous attention to detail to ensure all marketing materials meet legal, regulatory, and brand compliance standards.
• Display strong analytical skills, utilizing data and performance metrics to inform decisions and optimize campaign performance.

Nice to have

No specific "Nice to have" qualifications are currently listed for this position. The primary skill set should include proficiency with Mindtickle, G2, and PR Newswire platforms. These tools are integral to the daily execution of marketing operations and competitive intelligence gathering.

Practical notes

The engagement is full-time, and the position is designated as remote within the United States. The annual compensation package ranges from 140,000 USD to 160,000 USD. The reporting structure involves daily collaboration with a Senior Field Marketing Manager who is located in India, requiring strong asynchronous communication skills. No specific deadlines or visa sponsorship details are mentioned in the current job description.