Bicycle Marketing Coordinator

About the role

Maxxis, a leading tire manufacturer known for its high-performance bicycle tires, is seeking a Bicycle Marketing Coordinator to join our dynamic team in Rancho Cucamonga, California. This full-time position plays a crucial role in promoting our bicycle products and enhancing our brand presence in the cycling community. The ideal candidate will be passionate about cycling, possess strong marketing skills, and be eager to contribute to innovative marketing strategies that resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies tailored to promote Maxxis bicycle tires and accessories across various channels.
• Collaborate with the product development team to understand new product features and benefits, translating this information into compelling marketing content.
• Create engaging content for digital platforms, including social media, email newsletters, and the company website, ensuring alignment with brand messaging.
• Coordinate and manage marketing campaigns, including promotions, events, and sponsorships, to enhance brand visibility and customer engagement.
• Analyze market trends and consumer behavior to identify opportunities for growth and improvement in marketing initiatives.
• Work closely with sales teams to provide marketing support and materials that assist in achieving sales targets.
• Assist in the organization of trade shows, cycling events, and community outreach programs to promote Maxxis products and engage with customers directly.
• Monitor and report on the effectiveness of marketing campaigns, using data analytics to refine strategies and improve ROI.
• Maintain relationships with external vendors, including graphic designers, printers, and media outlets, to ensure high-quality marketing deliverables.
• Support the development of promotional materials, including brochures, flyers, and advertisements, ensuring they meet brand standards.
• Stay updated on industry trends, competitor activities, and emerging marketing technologies to keep Maxxis at the forefront of the cycling market.
• Foster a collaborative environment within the marketing team, contributing ideas and feedback to enhance overall team performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in marketing, preferably within the sports or outdoor industry.
• Strong understanding of digital marketing strategies, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proficiency in marketing software and tools, such as Google Analytics, Adobe Creative Suite, and CRM systems.
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for cycling and a solid understanding of the cycling industry and its audience.

Nice to have

• Experience in event planning and execution, particularly in the cycling or outdoor sports sector.
• Familiarity with graphic design principles and experience using design software.
• Knowledge of market research techniques and tools to gather consumer insights.
• Previous experience working with influencers or brand ambassadors in the cycling community.
• Bilingual skills, particularly in Spanish, are a plus.

Skills & tools

The successful candidate will be adept at using a variety of marketing tools and platforms. Proficiency in social media management tools, email marketing software, and analytics platforms is essential. Familiarity with graphic design software, such as Adobe Photoshop or Illustrator, will be beneficial for creating marketing materials. Strong analytical skills will be necessary to assess campaign performance and make data-driven decisions.

Practical notes

This position is based in Rancho Cucamonga, California, and may require occasional travel for events and trade shows. The salary for this role is competitive and will be determined based on the candidate's experience and qualifications. Maxxis is committed to fostering a diverse and inclusive workplace and encourages applications from individuals of all backgrounds. Candidates requiring visa sponsorship are welcome to apply, provided they meet the necessary qualifications. For more information or to apply, please visit our careers page at [Maxxis Careers](https://maxxis.bamboohr.com/careers/79).