Senior Media Manager
Job description
About the role
Senior Media Manager (Paid Search)
Position Overview
Marketwake is seeking a Senior Media Manager (Paid Search) to lead the day-to-day oversight and optimization of paid search campaigns for multiple clients. This is a client-facing role that demands strong analytical thinking, comfort with platform mechanics, and the ability to design and scale effective search strategies. The position is highly executional, requiring hands-on work within advertising platforms while taking full ownership of performance results. The role reports to the Media Director and interfaces closely with Account Management, Creative, and Analytics teams to maximize return on investment through paid search.
Key Facts
Location is Atlanta, Georgia, United States. The engagement is full time. Base compensation is $75,000.00 per year.
Responsibilities
Orchestrating search intake by structuring new campaigns and cleansing data before execution begins. Designing build workflows for Google Ads, Microsoft Ads, and related search engines while mapping precise audience paths. Guiding review cycles with performance dashboards, clear insights, and rapid experiment proposals. Shipping optimized campaigns through continuous bid, creative, and audience adjustments aligned to CPA and ROAS goals. Coordinating partners by syncing with analytics, creative, and account teams to align search with broader marketing strategy. Championing testing roadmaps that explore match types, audiences, and ad formats for scalable search lifts. Maintaining strict governance around tracking, conversions, and data hygiene to protect measurement integrity. Staying fluent in Search Engine updates, including new ad formats and policy shifts that affect performance.
Strategy and Planning
Developing paid search media plans and forecasts aligned with client goals and funnel stages. Analyzing campaign performance to uncover trends and provide actionable insights. Recommending testing strategies to scale performance and improve ROI.
Collaboration and Reporting
Partnering with Account Managers to align campaign strategies with broader marketing objectives. Collaborating with creative and analytics teams to optimize landing pages, copy, and funnel experience. Delivering monthly and quarterly reports, providing clear strategic insights and optimizations.
Required Attributes and Skills
You must bring advanced experience with Google Ads, including Search, Performance Max, Shopping, and YouTube campaigns. You need strong proficiency in Microsoft Ads and comfort with other search engine platforms and their nuances. You are fluent in Google Analytics 4, Looker Studio, and Google Tag Manager for measurement and reporting. You can manage keyword strategy, negative lists, audience targeting, and ad extensions with precision. You understand A/B testing, conversion tracking, and reporting basics that inform smart optimizations. You have years of experience working directly with search platforms and managing multiple accounts and budgets. You communicate clearly, turning complex data into concise, actionable recommendations for stakeholders. You thrive in fast agency settings while taking full ownership of search campaign outcomes. You stay intensely curious, consistently exploring testing and optimization opportunities.
Requirements
You must bring advanced experience with Google Ads, including Search, Performance Max, Shopping, and YouTube campaigns. You need strong proficiency in Microsoft Ads and comfort with other search engine platforms and their nuances. You are fluent in Google Analytics 4, Looker Studio, and Google Tag Manager for measurement and reporting. You can manage keyword strategy, negative lists, audience targeting, and ad extensions with precision. You understand A/B testing, conversion tracking, and reporting basics that inform smart optimizations. You have years of experience working directly with search platforms and managing multiple accounts and budgets. You communicate clearly, turning complex data into concise, actionable recommendations for stakeholders. You thrive in fast agency settings while taking full ownership of search campaign outcomes. You stay intensely curious, consistently exploring testing and optimization opportunities.
Nice to Have
Experience with beta programs and early access to search platform experiments when available.
Skills and Tools
Google Ads, Microsoft Ads, Google Analytics 4, Looker Studio, Google Tag Manager.