Sr. Manager, Category Strategy & Analysis

About the role

This role owns the analytical strategy that defines how Hims wins in its core categories of Sexual Health (ED/PE), Testosterone, and Hair. You will act as the primary strategic thought partner to the General Manager, owning the logic and evidence behind every major category decision. The position requires you to synthesize complex data streams into a single, coherent narrative that guides investment and sequencing across the business. You will be responsible for defining the future shape of the Hims portfolio by sizing white spaces and quantifying trade-offs with rigorous frameworks. This is a role that bridges the gap between raw data and executive-level strategic bets. You will ensure that the category roadmap is not just aspirational but grounded in defensible analysis and clear opportunity sizing. By challenging assumptions and clarifying priorities, you will make the path to better health outcomes more measurable and more actionable for the entire organization.

Key facts

What you'll do

• Drive the analytical sizing and prioritization of category initiatives to identify the highest-value opportunities for Sexual Health, Testosterone, and Hair.
• Build and maintain a stack-ranked view of opportunities across acquisition, retention, conversion, and new-treatment development roadmaps using impact versus effort frameworks.
• Own the development of business cases and models, making assumptions explicit and trade-offs visible before initiatives reach executive review.
• Leverage Looker and Amplitude to construct dashboards and manipulate data visualizations that uncover insights and inform strategic recommendations.
• Partner closely with analytics teams to ensure data accuracy, nuance, and integrity underpin all strategic conclusions.
• Generate recurring performance reads, including initiative scorecards and inputs for WBR, covering revenue, contribution margin, retention, S2S, and ARPU.
• Act as a strategic leader for experiments, monitoring results and recommending iterations based on observed performance and market feedback.
• Proactively identify and solve for problems before they escalate, adapting quickly to shifting organizational priorities and new market information.
• Support the analysis of potential new treatments and SKUs, building scenario and forecast models that feed directly into the treatment development pipeline.
• Conduct deep market analysis to surface emerging trends and white-space opportunities specific to men's health categories.
• Help construct the launch playbook by defining the conditions required for success, from clinical and regulatory checkpoints to go-to-market readiness.
• Serve as a cross-functional collaborator, working daily with Category Directors, finance, product, analytics, and clinical teams to align strategy and execution.
• Champion a culture of evidence-based decision making by translating complex models into clear, executive-ready narratives and materials.
• Identify initiatives that exist beyond single projects, creating business value by connecting strategic dots across the acquisition and treatment pipeline.
• Maintain a rigorous discipline in hypothesis generation, testing, and refinement to ensure the portfolio evolves based on real-world signals.

Requirements

• Bring a minimum of 6 years of business experience, with management consulting or strategy experience being a strict requirement for this position.
• Demonstrate proven experience in strategic analytics and business prioritization within a fast-paced, data-driven environment.
• Possess strong analytical skills that enable you to derive actionable insights from complex and often ambiguous data sets.
• Show a track record of synthesizing large volumes of information into clear, concise, and executive-ready narratives and decision materials.
• Exhibit excellent communication and collaboration skills to work effectively with cross-functional teams at all levels of the organization.
• Maintain a proactive and flexible mindset, taking ownership of challenges and solving problems independently with speed and accuracy.
• Hold a Bachelor's degree as a minimum educational requirement, with an MBA being a preferred qualification.
• Operate with a high degree of integrity and judgment, ensuring that all analysis supports ethical and transparent decision making.
• Thrive in a remote-first culture, requiring strong self-direction and discipline to manage workload and deadlines without direct supervision.
• Align with the company's mission of normalizing health challenges and making better health outcomes more accessible and affordable.

Nice to have

• Direct-to-consumer, telehealth, or consumer health experience that provides context for the Hims business model.
• Fluency in Looker and Amplitude, including hands-on experience building dashboards and tracking key behavioral metrics.
• Experience supporting product or treatment roadmap planning in a regulated environment where compliance and clinical oversight are critical.

Practical notes

This role is full-time and eligible for US Remote work arrangements. The successful candidate will engage directly with leadership and cross-functional partners, requiring frequent communication and collaboration across distributed teams. No specific travel requirements are outlined for this position.