Product Marketing Manager, AI

About the role

You will own the end-to-end go-to-market strategy for Mapbox's AI innovations, defining how customers discover and adopt intelligent location capabilities. You are the strategic bridge between complex AI technology and compelling customer value, shaping narratives that resonate across technical and executive audiences. In this capacity, you will partner deeply with Product and Engineering to translate emerging AI capabilities into market-ready solutions that address real-world developer and enterprise needs. You will synthesize customer insights to influence product direction and ensure our messaging clearly differentiates Mapbox in a competitive AI landscape. Your work will establish Mapbox as a thought leader in AI-powered location technology, building trust and authority with a global audience. You will craft the stories and frameworks that empower sales teams to articulate value and close deals with confidence. Ultimately, your role will drive adoption by making sophisticated AI concepts accessible, tangible, and desirable for our target customers.

Key facts

What you'll do

• Own the end-to-end go-to-market strategy for Mapbox's AI-powered products and capabilities, from initial positioning and messaging frameworks through launch execution and long-term adoption metrics.
• Develop differentiated product positioning and value propositions that clearly articulate customer outcomes for both technical practitioners and business decision-makers.
• Partner cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support to coordinate successful launches for new AI products, features, and platform capabilities.
• Serve as the primary representative of customer insights, conducting targeted research and synthesizing market feedback to directly influence product strategy and messaging priorities.
• Define and measure key performance indicators for product launches, analyzing adoption patterns, engagement data, and business impact to iteratively refine go-to-market approaches.
• Monitor the competitive landscape surrounding AI and location intelligence, translating market dynamics into differentiated positioning and messaging that reinforces Mapbox's leadership.
• Create comprehensive sales enablement resources, including battlecards, competitive analyses, product guides, and messaging frameworks that equip revenue teams to articulate value effectively.
• Develop in-depth customer content such as blogs, webinars, solution briefs, product documentation, and thought leadership articles that educate audiences and drive sustained product adoption.
• Collaborate with the Marketing team to design and execute demand generation campaigns that increase awareness, engagement, and conversion for AI-powered capabilities.
• Build deep, current expertise in AI, location intelligence, and adjacent market trends to act as a trusted strategic advisor for internal stakeholders across Product, Engineering, Sales, and Marketing.
• Establish Mapbox as a definitive voice in AI-powered location technology by creating forward-looking content that highlights innovation, best practices, and strategic vision.
• Identify and prioritize high-impact customer segments, adapting messaging and go-to-market tactics to align with the distinct needs of developers, enterprises, and platform partners.
• Leverage data analytics to assess the performance of messaging and campaigns, using insights to continuously experiment and optimize how AI innovations are introduced to the market.
• Foster alignment between internal teams and external stakeholders, ensuring that the narrative around AI innovation remains consistent, credible, and compelling at every touchpoint.

Requirements

• 8+ years of progressive experience in Product Marketing, with a demonstrated history of developing go-to-market strategies and launching technical products in fast-paced environments.
• Extensive background marketing AI, machine learning, developer platforms, SaaS solutions, or enterprise software, with a strong understanding of the associated buyer journeys.
• A proven track record of customer obsession, evidenced by a consistent approach to researching, understanding, and advocating for customer problems and needs.
• Exceptional strategic storytelling ability, capable of translating complex technical subjects into clear, differentiated messages for technical and business audiences.
• Strong analytical mindset, utilizing customer research, product analytics, and business metrics to evaluate success and drive data-informed optimizations.
• Demonstrated curiosity and competence in AI and related emerging technologies, with the ability to quickly master complex concepts and explain them to diverse stakeholders.
• Prior experience owning product launches end-to-end, collaborating cross-functionally to execute go-to-market strategies that achieve measurable adoption and revenue outcomes.
• A mindset oriented toward independent ownership, comfortable developing strategic plans with minimal direction and driving initiatives from concept through execution without constant supervision.

Nice to have

• Experience with developer tools, APIs, or platform products, particularly in location technology, spatial computing, or mapping domains.
• Background working with enterprise customers and understanding of procurement dynamics in B2B technology sales.
• Familiarity with growth marketing techniques and experimentation frameworks for digital products.
• Knowledge of map rendering, geospatial data formats, or navigation workflows as they relate to location-based applications.

Practical notes

Mapbox is an equal opportunity employer. All hours are full-time. This role is based in the Mapbox US office.