GTM Strategy Associate, AI Product

About the role

Mangomint is building an AI-driven tool to automate front-desk operations for the beauty and wellness industry. We are seeking our first dedicated GTM strategist to manage the launch, user adoption, and feedback loops for this new product. This position reports to the Head of New Product and involves direct collaboration with our engineering and product teams. You will be responsible for defining the commercial narrative that brings this automation tool to life in the marketplace. The role requires you to act as the primary link between strategic vision and real-world execution across sales and operations. You will own the narrative of value creation for early adopters in the beauty and wellness vertical. Success in this position will be measured by how effectively we translate complex AI capabilities into clear, compelling, and actionable value for our target customers.

Key facts

What you'll do

• Develop and refine the go-to-market strategy, including target segments, positioning, and messaging.
• Manage the full customer lifecycle, from initial discovery and demos to onboarding and long-term engagement.
• Create scalable operational processes for customer support, education, and feedback collection.
• Analyze usage data and customer interactions to influence the product roadmap and feature prioritization.
• Execute strategic experiments to optimize conversion, retention, and time-to-value.
• Translate complex user feedback into actionable insights for the development team.
• Define and track core metrics that demonstrate product adoption and business impact.
• Partner with engineering to translate technical constraints into clear product requirements.
• Design and manage pilot programs that validate our value proposition before broad rollout.
• Conduct competitive analysis to identify gaps and opportunities in the current market landscape.
• Build sales enablement materials that equip the team to communicate value effectively.
• Facilitate cross-functional workshops to align stakeholders on product goals and success criteria.
• Synthesize qualitative insights from user interviews into structured frameworks for prioritization.
• Establish feedback loops with customers to ensure continuous improvement of the user experience.

Requirements

• Demonstrated ability to solve unstructured problems and execute practical solutions.
• Strong ownership mindset with a track record of taking initiative beyond defined responsibilities.
• Proven skill in building trust with customers and communicating technical concepts clearly.
• Capability to use data to evaluate performance and drive decision-making.
• Exceptional written communication skills for synthesizing feedback into reports.
• Versatility to manage both high-level strategy and day-to-day operational tasks.
• Genuine curiosity regarding AI and its application in business workflows.
• Ability to thrive in a fast-paced environment with minimal direct supervision.
• Comfort with ambiguity when navigating evolving product requirements and market signals.
• Willingness to dive into details while maintaining focus on the overarching strategic objectives.
• Strong judgment in prioritizing initiatives with limited resources and incomplete information.
• Effective collaboration with remote team members across different time zones.
• Commitment to maintaining the highest standards of professionalism and integrity.
• Willingness to learn and adapt quickly to new tools, processes, and industry specifics.

Nice to have

• Prior experience launching new products, business lines, or operational processes.
• Background in customer-facing software, startup environments, or complex service operations.
• Hands-on experience using AI tools or assisting others with new technology adoption.
• Familiarity with the beauty and wellness industry or a strong interest in its operational workflows.
• Experience managing metrics dashboards and interpreting data to guide strategic decisions.
• Exposure to CRM and customer support platforms used in SaaS or service businesses.

Practical notes

• Benefits include health, dental, vision, life, and LTD insurance.
• Perks feature a monthly wellness budget, One Medical membership, and a subscription to the Calm app.
• The package includes flexible PTO, a 401k plan (no match), and an employee stock option program.
• We operate as a remote-first team and host in-person gatherings every few months.
• This position is based in the United States and requires reliable internet connectivity for remote work.
• Candidates must be eligible to work in the United States without sponsorship for this role.
• The role requires consistent availability during standard business hours to support cross-functional collaboration.
• Travel is not required for this position, but participation in occasional in-person team gatherings may be requested.
• New hires should expect a structured onboarding process to familiarize themselves with product, process, and team dynamics.
• The successful candidate will be expected to contribute to a fast-moving environment where priorities can shift based on customer needs and market feedback.
• This is an individual contributor role with opportunities to grow into leadership positions as the company scales.
• The successful applicant will work closely with the product team to iterate on messaging and positioning based on real market responses.
• Strong documentation habits are essential, as decisions and insights must be clearly recorded and shared across the team.
• The role demands intellectual curiosity, resilience, and a proactive approach to identifying opportunities for improvement.
• You will be expected to manage multiple streams of work simultaneously while maintaining a high standard of output.
• The position provides access to cutting-edge AI tools that will enable you to streamline workflows and enhance strategic decision-making.
• Reporting structures are designed to promote transparency and direct communication with leadership.
• This role is critical to the success of our first major AI product launch and will have a direct impact on our growth trajectory.
• You will be evaluated on your ability to deliver measurable outcomes in the form of adoption rates, customer satisfaction, and retention metrics.
• The ideal candidate is comfortable working independently and collaboratively within a distributed team culture.
• This is an opportunity to shape the future of automation in the beauty and wellness sector through data-driven decision-making.
• You will be expected to participate in regular retrospectives to refine our processes and improve team effectiveness.
• The position offers a unique blend of strategic thinking, operational execution, and product ownership.
• Compensation is competitive within the industry and reflects the scope of responsibility and impact associated with the role.
• Equity and bonus structures are designed to align long-term company success with individual contributions.
• This role is suited for a self-motivated professional who thrives in dynamic, ambiguous, and high-impact environments.