Associate Creative Director, Copy

About the role

In this pivotal position, you will spearhead the creative initiatives for Mangomint and its affiliated brands, ensuring that both the written and visual elements maintain a cohesive identity. This role is tailored for a creative individual who thrives on crafting compelling copy while also possessing a strong design sensibility. Your responsibilities will encompass not only writing but also guiding visual storytelling through various mediums.

Key facts

What you'll do

• Oversee and refine the brand's voice and written materials across all Mangomint platforms, including but not limited to marketing campaigns, direct mail, website content, email communications, events, and product launches.
• Provide art direction for video and design initiatives, offering constructive feedback and guidance, even if your primary expertise lies in writing.
• Manage the complete creative process for campaigns, from the initial concept and briefing stages through to execution and final approval, collaborating closely with the VP of Marketing and internal design teams.
• Ensure that all creative assets produced by the studio meet high-quality standards, adhering to brand voice guidelines and maintaining consistency across various channels.
• Mentor a Copywriter, fostering their professional growth while granting them the freedom to execute their creative vision.
• Offer creative direction to a Senior Video Production Manager, supporting their team in content creation and process optimization.
• Provide creative guidance, though not direct management, for both the internal brand design team and external agency partners, ensuring alignment with overall creative goals.
• Work closely with the Creative Operations lead, who oversees workflow and processes, to guarantee the efficient execution of all creative projects.

Requirements

• Proven experience as an Associate Creative Director or a Senior Copywriter looking to step into a leadership role.
• Exceptional writing abilities with a strong understanding of how to tailor language for various channels and target audiences, including performance marketing, broader campaigns, and brand messaging.
• Versatile writing skills that cater to diverse audiences and formats, including clear B2B SaaS communication, engaging consumer-focused language, and editorial styles; familiarity with the beauty and wellness sectors is a plus.
• A discerning eye for design and video, capable of providing thoughtful direction to enhance visual storytelling.
• A foundational grasp of SEO and AEO concepts, including insights into user search behavior and the implications of AI-generated content.
• A collaborative mindset, with a commitment to elevating the quality of work and supporting team members in their creative endeavors.

Nice to have

• Experience in the beauty and wellness industries, which would enhance understanding of the target market.
• Familiarity with project management tools and creative software that facilitate collaboration and workflow.
• Previous experience working with external agencies or freelance creatives, providing insights into managing partnerships effectively.

Skills & tools

• Proficient in Copywriting
• Experienced in Art Direction
• Skilled in Brand Voice Development
• Knowledgeable in Campaign Strategy
• Capable of Video Direction
• Familiar with Design Direction
• Fluent in SEO/AEO principles

Practical notes

The position comes with a comprehensive benefits package, including health, dental, and vision insurance, life insurance, and long-term disability coverage. Employees will also receive a monthly wellness stipend, a subscription to the Calm app, and a One Medical membership. The company offers flexible paid time off (PTO) and a 401k plan to help employees save for the future. Additionally, an employee stock option program is available, providing a stake in the company's success.

This role at Mangomint is an exciting opportunity for a creative leader to make a significant impact on the brand's narrative and visual identity. If you are passionate about crafting compelling stories and guiding creative teams, we encourage you to apply and join our innovative marketing team.