VP, Brand Marketing

About the role

Madhive is on the lookout for a Vice President of Brand Marketing to spearhead its marketing strategy and boost its presence in the marketplace. This pivotal role will focus on formulating and executing go-to-market strategies that not only enhance sales confidence but also drive revenue growth. The successful candidate will be responsible for building and expanding the marketing department, working closely with the Chief Marketing Officer to align the brand's vision with organizational goals.

Key facts

What you'll do

• Formulate and oversee comprehensive growth strategies, communication plans, and marketing materials tailored for diverse Madhive audiences.
• Collaborate with internal teams and senior leadership to articulate and refine the Madhive brand vision.
• Lead the recruitment, training, and organizational structuring of the marketing team, ensuring alignment with growth objectives and budgetary constraints.
• Partner with Client Success, Product, and Corporate Development teams to support revenue generation, feature development, and strategic refinement.
• Create impactful materials for internal stakeholders to utilize when engaging with potential clients and partners.
• Design and implement innovative marketing campaigns that effectively showcase Madhive's unique value proposition in a competitive landscape.
• Plan and execute marketing events aimed at engaging all potential Madhive prospects.
• Generate high-quality content and thought leadership resources for customers, including market surveys, webinars, whitepapers, case studies, blogs, and videos.
• Assess the effectiveness of marketing activities and campaigns against established goals (ROI, KPIs), making necessary adjustments to strategies to achieve objectives.
• Strengthen Madhive's position as an innovative leader and distinctive brand within the ad-tech sector.

Requirements

• A Bachelor's Degree in Marketing or a related discipline is preferred.
• A minimum of 10-15 years of experience in the marketing field, with at least 5 years in a senior leadership role.
• A thorough understanding of the ad-tech ecosystem is essential.
• Extensive knowledge of streaming content and video advertising products and technologies is required.
• Experience in enterprise/B2B software marketing is advantageous.
• A mindset that views ambiguity as an opportunity, challenging conventional thinking.
• An established professional network within the industry, with a commitment to staying updated on trends and best practices.
• A visionary leader with a proactive personality, blending analytical and strategic thinking with creativity and a hands-on approach.
• A proven history of recruiting, motivating, and mentoring high-performing marketing teams.
• Demonstrated success across various marketing disciplines, including product marketing, branding, strategy, social media, communications, and business development.
• Documented experience in effectively positioning a company within a competitive market and successfully increasing market share.

Nice to have

• Familiarity with data-driven marketing strategies and analytics tools.
• Experience in managing cross-functional teams and projects.
• Previous involvement in brand repositioning or rebranding initiatives.
• Knowledge of digital marketing trends and techniques, particularly in the ad-tech space.
• A passion for innovation and a willingness to experiment with new marketing approaches.

Skills & tools

• Proficiency in marketing automation platforms and CRM systems.
• Strong understanding of analytics tools to measure campaign performance and customer engagement.
• Excellent communication and presentation skills, both written and verbal.
• Ability to work collaboratively across departments and with external partners.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.

Practical notes

Compensation for this role will be determined based on the candidate's experience, knowledge, skills, and abilities, as well as internal equity considerations. Please note that third-party recruiting agencies are not being utilized for this search. Candidates interested in this opportunity are encouraged to apply directly.

About the company

Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve.