Senior Lifecycle Marketing Manager, Retention

About the role

Little Spoon was founded on the belief that today's parents are different-equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves. The company is seeking a Senior Lifecycle Marketing Manager, Retention to own the retention lifecycle strategy. This is a high-visibility, cross-functional position. The candidate stepping into this role will be the definitive retention expert in every room, shaping the what, why, and next of lifecycle initiatives based on a deep understanding of the Little Spoon customer journey. You will set the strategy for Little Spoon's automated retention programs, managing the journey from initial concept through post-launch optimization. This involves owning programs end-to-end with zero gaps, including ideation, briefing, segmentation, implementation, quality assurance, launch, monitoring, and readout. You will drive a test-and-learn agenda focused on company-level retention metrics such as order rate, skip behavior, churn, and LTV. Colleagues across the organization will view you as the immediate go-to person for retention journeys, able to explain setup, audience, logic, and performance on demand. You will proactively shape cross-functional discussions on lifecycle retention before being formally invited into the room. This includes managing timelines and blockers transparently, surfacing delays and scope changes to pod leads and leadership early. You will ensure alignment between off-site messaging and in-account experiences, creating a coherent customer flow. Close collaboration with Data and Analytics is required to design rigorous experiments with proper measurement guardrails and success criteria. You will also partner with creative and copy teams to develop high-performance lifecycle communications.

Key facts

What you'll do

• Architect the core retention strategy for Little Spoon, defining the end-to-end logic for automated programs that reduce churn and increase LTV.
• Own the full lifecycle program lifecycle from initial hypothesis and user journey mapping through implementation, QA, launch, and continuous readout.
• Drive a rigorous test-and-learn framework focused on retention outcomes, analyzing order rate, skip behavior, churn, and LTV to guide iterative improvements.
• Serve as the immediate, go-to retention expert for the organization, explaining journey setup, audience targeting, logic, and performance metrics on demand.
• Proactively lead cross-functional lifecycle conversations before being formally included, ensuring retention perspectives are embedded in product and marketing decisions.
• Manage project timelines and blockers with transparency, surfacing delays and scope changes to pod leads and leadership at the earliest opportunity.
• Ensure strict alignment between off-site messaging and in-app experiences to create a seamless and coherent customer flow across all touchpoints.
• Partner closely with Data and Analytics to design experiments with robust measurement guardrails, defining success criteria and validating results.
• Collaborate with creative and copy teams to develop high-performing lifecycle communications that resonate with retention-stage customers.
• Lead strategy for emerging channels and programs, including app push, loyalty initiatives, and membership offerings as the business scales.
• Oversee retention automation across multiple program types, including post-checkout journeys, skip and unskip programs, upsell and cross-sell flows, and launch lifecycle support.
• Monitor performance data on an ongoing basis, translating insights into clear strategic recommendations and operational adjustments.

Requirements

• You are recognized as the retention expert and bring this perspective vocally to cross-functional meetings without waiting to be asked.
• You independently drive projects from kickoff through post-launch analysis, proactively highlighting blockers, communicating scope changes, and closing communication loops.
• You make decisions with confidence and adjust plans based on data insights and performance results.
• You know every program detail intimately, including setup, content, audience targeting, and current performance status.
• You apply rigorous testing instincts and measurement discipline, focusing on learning rather than merely shipping initiatives.
• You stay organized and systems-oriented, tracking in-progress work and highlighting what requires movement.
• You maintain a constructive, energetic presence that balances warmth with high standards for quality and execution.
• You deeply understand the Little Spoon customer journey and use this insight to continuously refine lifecycle strategy and decision-making.
• You actively use AI tools to improve the quality and speed of your daily workflows.

Nice to have

• Experience with loyalty and membership programs as the business evolves over time.

Practical notes

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Engagement: Full-time

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Location: United States