Principal Client Partner, Central

About the role

Life360 is on the lookout for a professional to enhance our advertising division. This position emphasizes the importance of nurturing and expanding relationships with clients and agencies to foster revenue growth. You will play a crucial role in demonstrating the advantages of our platform and providing customized solutions that align with the needs of advertisers.

Key facts

What you'll do

• Achieve revenue goals consistently by engaging proactively with clients and employing a consultative sales strategy.
• Identify and cultivate new business opportunities within media buying agencies and directly with brands.
• Serve as a trusted consultant to clients by comprehensively understanding their marketing goals and developing tailored content marketing strategies using the Nativo platform.
• Build and maintain a strong sales pipeline through regular outreach, calls, meetings, presentations, and proposal creation.
• Facilitate strategic conversations and collaborative brainstorming sessions with clients and agencies to craft impactful advertising campaigns.
• Address requests for proposals and collaborate with internal teams to generate persuasive proposals and media strategies.
• Travel as necessary for client engagements and industry events to strengthen relationships.
• Represent Life360 at industry gatherings, showcasing our distinctive market position.

Requirements

• At least 7 years of experience in digital media or advertising sales, with a focus on strategic selling, programmatic media, CTV, or video advertising.
• Proven track record in selling to both brands and agencies, managing direct and programmatic deals effectively.
• Knowledge of brand storytelling methods, audience segmentation, campaign optimization, and digital advertising technologies.
• Demonstrated ability to effectively prospect, oversee the entire sales process, and cultivate long-lasting client relationships.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and thrive in a fast-paced, dynamic environment.
• Proficient in MS Office, Google Workspace, and Salesforce.
• Candidates must reside in the Chicago or Texas regions.

Nice to have

• Familiarity with AI tools and their application in sales and marketing contexts.

Skills & tools

• MS Office
• Google Workspace
• Salesforce
• Nativo platform

Practical notes

• Please note that visa sponsorship is not available for this position.
• Travel is an essential component of this role.
• Benefits include comprehensive medical, dental, and vision insurance (fully covered for employees), a 401(k) plan with company matching, mental wellness initiatives, flexible paid time off, company-wide shutdowns, opportunities for learning and development, support for remote work, a complimentary Life360 Platinum Membership, and free Tile products.
• As a company that embraces AI technology, candidates may be required to demonstrate their proficiency with AI tools during the interview process. It is advisable to discuss your experience with AI during your conversation with the recruiter.

In this role, you will be at the forefront of our advertising efforts, working closely with a diverse range of clients to ensure they receive the highest level of service and innovative solutions. Your ability to build rapport and trust with clients will be key to your success, as you will be responsible for understanding their unique needs and delivering tailored strategies that drive results.

Life360 is committed to fostering a collaborative and inclusive work environment where creativity and innovation thrive. As a Principal Client Partner, you will have the opportunity to shape the future of our advertising initiatives while working alongside a talented team that values your insights and contributions.

We encourage individuals who are about digital media and advertising to apply, especially those who have a knack for strategic thinking and a desire to make a significant impact in the industry. If you are ready to take your career to the next level and join a forward-thinking company, we would love to hear from you.

Join us at Life360, where your expertise will help us connect families and enhance their lives through innovative technology and advertising solutions.