Product Manager, Funnel Optimization

About the role

This role requires a hybrid schedule in our Charlotte, NC office; Tuesday-Thursday in-office, Monday and Friday remote. This role is not eligible for relocation assistance. The Position involves leading experimentation and funnel optimization efforts across digital experiences to enhance user experiences and drive revenue growth. You will manage and scale a comprehensive experimentation program while working collaboratively with product, marketing, design, engineering, and analytics teams. A critical component involves balancing deep analysis with creative problem-solving and exceptional stakeholder management. You will identify and advocate for user experience improvements that align with customer needs and business goals.

Key facts

What you'll do

Design and oversee end-to-end A/B and multivariate testing strategies, from hypothesis generation to execution and analysis, ensuring statistical rigor and alignment with key business objectives while creating processes to scale experimentation and deliver quick results.

Partner with product, marketing, design, analytics, and business leadership teams to identify, prioritize, and execute experiments that improve the customer journey across digital touchpoints for multiple lines of business and effectively communicate findings and insights to stakeholders including executive leadership.

Identify and advocate for user experience improvements, ensuring that experimentation strategies align with customer needs and pain points while driving business goals such as higher engagement, conversion, and retention.

Coordinate across multiple departments to understand needs and opportunities, developing and managing a rolling, prioritized testing roadmap that is aligned with overarching business and user experience goals.

Ongoing tracking of key performance metrics, assessing experiment effectiveness, and providing clear, actionable reporting on test results with regular updates to leadership on the performance of experimentation programs to inform product and business strategy.

Demonstrate the ability to identify areas for improvement within product workflows, leveraging data and insights to drive measurable enhancements in performance, usability, and customer satisfaction.

Mentor junior team members, fostering a culture of experimentation and continuous learning with the end user in mind, and help shape the organization's experimentation practices while evangelizing data-driven decision-making across teams.

Champion rigorous statistical methodology and ensure testing frameworks maintain integrity throughout the experimentation lifecycle from design through implementation and analysis.

Collaborate closely with analytics teams to validate data quality, define key events, and ensure accurate measurement frameworks support reliable experiment results.

Act as the primary liaison between technical implementation teams and business stakeholders to translate requirements into testable hypotheses and ensure timely execution.

Requirements

3+ years of experience in product management or experimentation roles, with a strong focus on A/B testing, multivariate experiments, and direct to consumer digital experiences.

Bachelor's degree in Marketing, Business, Data Analytics, or related field.

Proven track record of identifying growth opportunities, driving measurable improvements in conversion rates, user engagement, and business metrics through rigorous testing and optimization strategies.

Demonstrated ability to move initiatives forward quickly in a fast-paced, results-oriented environment.

Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies.

Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders using data and experiment results.

Strong understanding of customer experience principles, the ability to recognize phenomenal design, and the capacity to design experiments with a user-centric focus.

Familiarity with experimentation tools (e.g., Optimizely, VWO, Adobe Target), web analytics platforms (e.g., Google Analytics, Adobe Analytics), and BI tools (e.g. Tableau, PowerBI) all a plus.

Nice to have

Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies.

Familiarity with experimentation methodologies (e.g., Bayesian statistics).

Experience with marketing technology stacks and tag management systems.

Knowledge of financial services products and digital funnel optimization best practices.

Practical notes

This role requires a hybrid schedule in our Charlotte, NC office; Tuesday-Thursday in-office, Monday and Friday remote. This role is not eligible for relocation assistance.