Senior Director of Brand Marketing

About the role

You are the chief brand steward for Lemonade, entrusted to articulate and own what the company stands for in every market it touches. You will safeguard the brand's distinct personality and ensure that brand logic sits at the heart of the most consequential strategic choices the company makes. This role requires you to balance long-term brand equity with immediate commercial results, showing how brand strength directly fuels growth. You will act as the definitive executive voice on brand matters, guiding discussions for founders and leaders across every market and customer interaction. You are expected to operate at the intersection of creativity and operations, turning abstract vision into coherent, scalable brand programs. You will partner deeply with the founders and executive team, translating their ambitions into a clear brand roadmap that others can execute. Your work will shape not just campaigns, but the strategic narrative that defines the company's future.

Key facts

What you'll do

Define and own the Lemonade brand end-to-end, including positioning, narrative, voice, and brand systems, serving as the final authority on brand consistency across all consumer touchpoints globally.

Act as the company's central brand expert, advising founders, executives, and cross-functional leaders to ensure that key decisions strengthen the brand, the business, and the customer experience in alignment.

Lead the conception and execution of world-class integrated campaigns, overseeing creative direction and serving as the critical link between external directors, production partners, agencies, and internal creative teams.

Own the full production lifecycle for brand and OOH campaigns, managing briefing, vendor coordination, delivery, measurement, and iteration to ensure large-scale creative ships on time and at the required quality.

Drive operational excellence across the creative function by designing and refining systems, processes, and workflows that enable consistent, high-quality output at scale.

Create non-traditional brand activations, experiential moments, partnerships, and cultural initiatives that increase visibility, deepen relevance, and make Lemonade more memorable.

Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the frameworks that maintain brand coherence as the company expands internationally.

Define and monitor brand health metrics such as awareness, consideration, distinctiveness, and mental availability, and convert these insights into smarter strategic priorities and budget allocations.

Build and lead a high-performing brand and creative team, setting the creative standard, managing senior hiring, and mentoring future creative leaders within Lemonade.

Ensure the team operates with efficiency and clarity by establishing best practices for collaboration, feedback, and decision-making across marketing and cross-functional partners.

Champion the use of AI and emerging tools in creative workflows, exploring how these technologies can enhance ideation, execution, and speed without diluting brand distinctiveness.

Represent Lemonade in the broader industry conversation, reinforcing the brand's reputation as innovative, thoughtful, and technically advanced through strategic visibility and thought leadership.

Balance commercial demands with long-term brand building, demonstrating how brand investments contribute to durable growth and customer lifetime value.

Act as a strategic partner to product, underwriting, and leadership teams, ensuring that brand considerations are embedded in new offerings and customer experiences from the start.

Requirements

You have built a distinctive consumer brand at a top-tier company or agency, and people remember the work because it moved the business.

You have a proven track record of leading major integrated campaigns from concept to screen, collaborating with external directors, production partners, agencies, and internal creative teams.

You demonstrate operational experience managing large-scale creative production, including OOH, brand campaigns, and integrated programs, with a strong grasp of timelines, budgets, and vendor relationships.

You have experience building or improving creative operations infrastructure, including workflows, briefing systems, production pipelines, and cross-functional collaboration models.

You possess exceptional taste and judgment, able to articulate precisely why brand work succeeds or fails while holding the team to a high standard without doing the work yourself.

You can translate complex products into simple, human stories and make strong strategic decisions even when information is incomplete or evolving.

You have experience scaling brand footprints internationally, showing real sensitivity to cultural nuance and understanding what must or must not change in local markets.

You can influence and align founders, executives, and senior cross-functional partners around a single, coherent brand vision that guides execution.

You understand brand measurement well enough to connect creative decisions to business outcomes without reducing the brand to a narrow set of dashboard metrics.

You have strong leadership skills and a track record of hiring, developing, and inspiring senior creative talent who raise the standard of work across the organization.

You are prepared to work primarily from an office environment most days of the week, supporting collaboration and cultural cohesion.

Nice to have

Experience working within an AI-first product environment or alongside data and engineering teams building AI-driven solutions.

A background in insurtech, financial services, or highly regulated industries where clarity and trust are essential.

Experience deploying brand measurement frameworks that link awareness, consideration, and distinctiveness to media and creative decisions.

Practical notes

Regular in-office presence is required to enable close collaboration with founders, executives, and cross-functional teams.