Senior Product Marketing Manager

About the role

You will define the strategic narrative and positioning for Ledger's product ecosystem, ensuring that hardware and software offerings are presented as a unified solution. You will own the development of end-to-end go-to-market strategies that align sales, product, and regional teams around a single coherent vision. This role requires you to synthesize complex technical features into clear consumer benefits that resonate across diverse markets. You will act as the primary thought leader shaping market perception and establishing the company's voice within the digital asset industry. Your work will directly influence how millions of users worldwide perceive security and self-custody. You will collaborate closely with product teams to translate roadmap updates into compelling go-to-market narratives. Ultimately, you will be responsible for driving awareness, adoption, and loyalty for Ledger's core products on a global scale.

Key facts

What you'll do

• Architect and own the end-to-end integrated marketing strategy for Ledger's consumer ecosystem, defining target segments, value propositions, and positioning for both Signers and the Ledger Wallet app.
• Develop comprehensive go-to-market blueprints that orchestrate cross-channel execution, ensuring alignment between CRM, performance, social, and web teams.
• Translate intricate blockchain and security concepts into clear, compelling narratives that demonstrate the combined value of hardware and software as one unified solution.
• Establish thought leadership by building strategic relationships with key ecosystem partners, influencers, and industry associations to amplify market presence.
• Create high-impact marketing collateral, including product videos, website content, and case studies that communicate differentiated benefits to global audiences.
• Define and own key performance indicators for product launches, establishing metrics frameworks that enable data-driven optimization and maximum ROI.
• Lead the end-to-end lifecycle architecture for new product launches, features, and major updates from ideation through to post-launch optimization.
• Synthesize market intelligence, competitive analysis, and regulatory developments to continuously refine GTM strategies and uncover new opportunities.
• Operate as the central cross-functional hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure roadmap alignment.
• Provide strategic briefs and guardrails that guide creative and channel teams in developing impactful assets within defined frameworks.
• Establish macro-level customer acquisition and engagement blueprints that maximize long-term Lifetime Value across the consumer journey.
• Drive operational excellence by managing timelines, milestones, and workflows to ensure flawless execution of integrated marketing campaigns.
• Monitor regulatory landscapes in the crypto and fintech sectors to inform both marketing strategy and product positioning decisions.
• Leverage AI workflows and market research synthesis to identify strategic opportunities and optimize performance across all touchpoints.
• Champion the "Better Together" narrative that reinforces the synergy between Ledger's physical hardware security and digital services.

Requirements

• You possess strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech, or hardware with apps.
• You demonstrate proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch without relying on existing templates.
• You have deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions that extend beyond superficial knowledge.
• You are highly skilled at leading by influence, guiding cross-functional teams through briefing, guidance, and inspiration rather than direct authority.
• You exhibit operational rigor in managing complex workflows, tracking milestones, and maintaining documentation that ensures on-time delivery.
• You can synthesize complex technical information into accessible narratives that resonate with both technical and non-technical audiences.
• You have a demonstrated history of defining target audiences, developing value propositions, and positioning products for market leadership.
• You are proactive in staying current with industry trends, regulatory developments, and competitive landscapes to inform strategic decisions.

Nice to have

• Experience working with hardware products and companion app ecosystems in consumer technology.
• Background in regulatory affairs specific to digital assets and cryptocurrency markets.
• Familiarity with CRM platforms and performance marketing tools used for lifecycle campaigns.
• Prior work in a global B2C environment managing multi-regional go-to-market initiatives.
• Knowledge of AI tools for market intelligence synthesis and workflow automation.

Practical notes

The role is based in London, United Kingdom, and requires full-time engagement. The position may involve international collaboration with teams across multiple time zones.