Senior Content Marketing Manager (d/f/m)

About the role

You own the German market narrative for Leapsome and define how the brand is perceived across digital touchpoints. You will shape messaging in feeds, inboxes, and search results to ensure consistent positioning. You manage the end-to-end editorial workflow from initial ideation through to final publication. You write sharp, human-centric content that translates complex human resources concepts into clear guidance for German teams. This position blends strategic thinking, data analysis, and meticulous craft to establish Leapsome as the authoritative HR reference in German-speaking regions. You act as the central content owner responsible for building awareness, driving engagement, and supporting pipeline generation. You will work closely with global and local stakeholders to ensure every piece of content aligns with business objectives. You are accountable for the quality, consistency, and impact of all German-language materials.

Key facts

What you'll do

You lead the editorial strategy and execution for the German market at Leapsome. You own the complete content lifecycle including planning, brief creation, review cycles, and final publishing. You craft compelling narratives in German that clearly explain HR technology and demonstrate Leapsome's value. You create and adapt high-quality content across diverse formats and channels. These formats include long-form articles, landing page copy, email marketing sequences, social media posts, webinar scripts, and product positioning materials. You ensure every asset authentically represents Leapsome while resonating with the specific cultural context of German-speaking audiences. You apply deep cultural fluency and rigorous editorial judgment to every piece you produce.

You build and maintain a scalable, data-informed content engine that supports growth objectives. You define content strategy, cadence, and structural frameworks that allow quality to scale alongside volume. You develop reusable workflows, templates, and detailed briefs that keep the production process efficient. You own search and engagement optimization for German-language content to maximize organic reach. You lead initiatives that grow visibility in German-speaking markets using technical search engine optimization best practices. You closely monitor how artificial intelligence and search evolve to identify new opportunities. You focus on scaling visibility without compromising accuracy, depth, or brand integrity.

You champion the strategic use of artificial intelligence to accelerate localization and content production. You drive the adoption of AI tools and workflows across the content team to increase efficiency. You implement these technologies while maintaining the highest standards of quality and accuracy. You test new artificial intelligence applications, document successful methods, and refine processes based on results. You share learnings to elevate the capabilities of the entire team. You experiment with AI to improve workflows, adapt tone, and enhance localization efforts.

You actively support broader German market initiatives and cross-functional collaboration. You work with global demand generation, product marketing, and campaign teams to integrate content into multichannel programs. You ensure that content supports localized campaigns designed to raise awareness and generate pipeline in Germany. You contribute strategic narrative and messaging that strengthens these initiatives. You act as a content partner for product marketing and sales enablement efforts. You help translate complex product value into clear, audience-specific messages. You ensure all messaging remains consistent with the overall Leapsome positioning.

Requirements

You bring a minimum of five years of professional experience in German content marketing or related fields. You preferably have hands-on experience working within B2B SaaS or HRTech industry settings. You have a proven track record of delivering results across awareness, engagement, and acquisition metrics. You can demonstrate how your content contributed to business outcomes.

You possess native-level or bilingual proficiency in German with excellent editorial instincts. You have a strong command of language and style across multiple written formats. Your written English skills are strong enough to enable confident internal collaboration with global teams. You communicate effectively in writing and understand nuanced feedback.

You are deeply fluent in content strategy principles and search engine optimization methodologies. You are intensely curious about how artificial intelligence is reshaping content creation and discovery methods. You actively evolve your approach and techniques as the technological landscape changes. You stay current with industry trends and best practices.

You balance analytical thinking with creative problem-solving in equal measure. You make decisions based on data while also trusting your editorial instincts and understanding of the audience. You use insights to push your work further and achieve higher impact. You are comfortable interpreting metrics and using them to guide content improvements.

You hold a genuine interest in how workplaces evolve and transform over time. Working within human resources technology means partnering with HR leaders to navigate organizational change. You help organizations build fulfilled, engaged, and high-performing teams. This is a topic you are excited to explore through writing and research daily.

You demonstrate resilience, proactivity, and adaptability in your work approach. You bring consistent energy and optimism to every project. You maintain curiosity when facing ambiguity and complex challenges. You thrive in fast-moving environments where no two weeks are identical. You manage multiple priorities and shifting requirements with composure.

Practical notes

This position is based in Berlin, Germany, and requires full-time onsite collaboration. The role operates during standard business hours with potential overlap for global meetings. Travel is not required as part of this role. Candidates must be eligible to work in Germany without visa sponsorship. This role is not open to applicants requiring visa sponsorship. The compensation for this position is fixed at sixty-five thousand euros per year.