Integrated Marketing Manager

About the role

In this role, you will manage the execution of marketing campaigns across North America for our legal, accounting, and consulting verticals at Laurel. You will own the regional campaign outcomes and ensure that our messaging resonates with enterprise buyers in professional services. This position requires you to adapt campaign materials and experiences to fit the specific nuances of the North American market. You will organize and execute field activities, including regional events and targeted account-based programs that drive engagement. Collaboration with regional sales teams is central to aligning marketing efforts with pipeline goals and revenue targets. You will work closely with product marketing and brand teams to maintain consistent messaging across all touchpoints. Furthermore, you will monitor regional campaign performance and provide actionable feedback to the growth and analytics teams for continuous improvement. This role is critical in bridging strategic marketing initiatives with on-the-ground execution to fuel scalable growth.

Key facts

What you'll do

• Manage regional campaign outcomes for three core verticals across North America, ensuring alignment with overarching business objectives.
• Adapt campaign materials and experiences for the North American market, tailoring content to local preferences and regulatory considerations.
• Organize and execute field activities, including regional events and account-based programs, from initial concept to post-event analysis.
• Collaborate with regional sales teams to align marketing efforts with pipeline goals, ensuring cohesive communication and shared targets.
• Work with product marketing and brand teams to ensure consistent messaging that reflects Laurel's value proposition and market position.
• Monitor regional campaign performance using key metrics and provide feedback to the growth and analytics teams to optimize future initiatives.
• Coordinate end-to-end event planning for conferences and account-based initiatives, managing logistics, vendors, and timelines efficiently.
• Develop and maintain strong relationships with internal stakeholders to ensure marketing strategies support sales and product objectives.
• Utilize CRM and marketing automation platforms to track engagement, manage leads, and report on campaign effectiveness accurately.
• Implement account-based marketing tactics to target high-value enterprise accounts within the legal, financial, and professional services sectors.
• Leverage data insights to refine audience segmentation and improve the personalization of marketing campaigns across channels.
• Ensure all marketing activities comply with brand guidelines and regulatory standards relevant to North American markets.
• Facilitate cross-functional workshops to brainstorm campaign ideas and solve complex marketing challenges collaboratively.
• Maintain a pulse on competitive landscape and market trends to identify opportunities for Laurel's solutions in new segments.
• Drive the creation of case studies and success stories from regional campaigns to support future sales and marketing efforts.

Requirements

• Minimum 4 years of experience in field marketing, campaign management, or integrated marketing roles within enterprise environments.
• Proven ability to execute multi-channel campaigns and events that generate pipeline and contribute to revenue growth.
• Demonstrated experience managing end-to-end event planning, including conferences, webinars, and account-based initiatives from strategy to execution.
• Strong capability to work closely with sales departments on account targeting, ensuring marketing activities support and enhance sales efforts.
• Exceptional project management skills to handle multiple concurrent campaigns, deadlines, and stakeholders without compromising quality.
• Experience with regional campaign performance tracking, using data to inform decisions and demonstrate marketing impact on pipeline.
• Solid understanding of account-based marketing principles and the ability to apply them in a B2B enterprise context.
• Familiarity with enterprise buying cycles and decision-making processes within the legal, financial, and professional services sectors.
• Commitment to maintaining brand consistency across all marketing materials and regional campaigns.
• Willingness to adhere to Laurel's policies and procedures, ensuring all marketing activities align with company standards.
• Ability to thrive in a fast-paced environment where priorities may shift based on market demands and sales feedback.
• Strong written and verbal communication skills to collaborate effectively with internal teams and external partners.
• Basic understanding of CRM and marketing automation platforms to manage lead flow and reporting accurately.
• Willingness to participate in training and development opportunities to enhance marketing skills and product knowledge.
• Readiness to comply with legal and regulatory requirements related to marketing campaigns in North America.

Nice to have

• Experience marketing to enterprise buyers in legal, financial, or professional services sectors, demonstrating successful campaign outcomes.
• Background supporting account-based sales motions, including the development of targeted content and engagement strategies.
• Proficiency with CRM, marketing automation, and ABM tools like 6sense, enhancing the precision of campaign targeting and measurement.
• Availability to travel within the region for events, supporting in-person engagement and strengthening customer relationships.
• Prior experience working in a hybrid work environment, balancing remote collaboration with in-person commitments effectively.
• Knowledge of marketing technology stacks and best practices for integrating tools to optimize campaign performance.
• Experience with marketing analytics and reporting, using insights to drive strategic decisions and improve ROI.
• Understanding of content management systems and digital asset management for organizing campaign materials efficiently.
• Familiarity with sales enablement practices, ensuring marketing assets effectively support the sales team in the field.
• Demonstrated success in managing budgets and allocating resources to maximize the impact of marketing initiatives.

Practical notes

Laurel does not provide visa sponsorship or relocation assistance. Benefits include 401K, equity, and bi-annual in-person company off-sites.