Paid Media Manager

About the role

<div class="content-intro"><p>Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.</p> <p>Built on a native, AI-powered platform and more than a decade of proprietary data - including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases - Later helps teams understand what will work before they launch.</p> <p>By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good - they deliver results. Learn more at <a href="https://later.com/">later.com</a>.</p></div><h1>Paid Media Manager

Services</h1> <p>Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. The listing location is Boston, MA; Chicago, Illinois, United States; Los Angeles, California, United States; New York, New York, United States; Remote; Vancouver, British Columbia, Canada; Vancouver, Washington, United States.

Key facts

What you'll do

• <div class="content-intro"><p>Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns.
• By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.</p> <p>Built on a native, AI-powered platform and more than a decade of proprietary data - including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases - Later helps teams understand what will work before they launch.</p> <p>By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue.
• Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good - they deliver results.
• Learn more at <a href="https://later.com/">later.com</a>.</p></div><h1>Paid Media Manager
• Services</h1> <p>Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns.
• By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.</p> <p>Built on a native, AI-powered platform and more than a decade of proprietary data, including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases, Later helps teams understand what will work before they launch.</p> <p>By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue.
• Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good, they deliver results.
• Learn more at later.com.</p> <h2>About this position:</h2> <p>We're looking for a Paid Media Manager to own end to end management of paid social campaigns for Later Influence customers.
• This role sits within Later's Professional Services team, reporting directly to our Head of Paid Media.

Requirements

• We're looking for someone with direct agency experience and a strong ability to collaborate cross-functionally across Program Management, Account Management, and Services leadership.
• This is a hybrid position with 2 days in office (Tuesdays and Thursdays).</p> <h2>What you'll be doing:</h2> <p><strong><em>Campaign Management & Coaching</em></strong></p> <ul> <li>Manage paid social influencer campaigns, including planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social platforms.</li> <li>Support the training of new team members in paid social strategy, creation, implementation, and reporting.</li> <li>Manage budgets and campaigns as a paid social subject matter expert, partnering cross-departmentally to support team goals.</li> <li>Partner closely with Program Managers and Program Coordinators, providing guidance on ad messaging, creative assets, CTAs, and optimization efforts.</li> </ul> <p><strong><em>Strategy & Planning</em></strong></p> <ul> <li>Provide creative and strategic direction on specific initiatives, identifying key messages and creative components that help clients reach their goals.</li> <li>Translate strategic recommendations for digital experiences into actionable plans.</li> <li>Partner with Account Managers and Services account leads to align strategies across campaign initiatives and support the team's growth in paid social expertise.</li> </ul> <p><strong><em>New Business & Innovation</em></strong></p> <ul> <li>Support new business efforts and sales pitches for existing licenses and net new proposals.</li> <li>Forecast performance and spend to inform future budget recommendations.</li> <li>Stay current on advertising, marketing, data, targeting, AI, and automation trends that improve operations and cost efficiency.</li> <li>Manage relationships with key cross-functional partners a

About Later

Influencer marketing built for creators and trusted by brands. Run campaigns, manage social media, and track performance with AI-powered insights.