Influencer Marketing Coordinator
Job description
About the role
This position supports the Influencer Marketing Services team in executing campaigns for leading brands while maintaining Later's reputation for service and building hands-on expertise in influencer marketing. The hire will gain familiarity with the Later Influence platform and contribute directly to real business outcomes through close collaboration with internal teams, influencers, and clients. They will own specific campaign components from initial outreach through to performance reporting. The role requires consistent application of marketing frameworks to turn strategic goals into tactical executions. Success in this position depends on the ability to manage multiple priorities in a fast-paced environment. The hire will act as a key liaison between internal stakeholders and external partners to ensure alignment. Daily responsibilities will shape the influencer marketing lifecycle end to end.
Key facts
What you'll do
Analyze performance data to recommend optimal influencer talent, channels, and formats for marketing initiatives.
Translate insights into actionable brief creation that guides the sourcing and contracting of suitable creators.
Build and maintain relationships that ensure high-quality product fulfillment and accurate campaign reporting.
Monitor campaign performance to surface insights and identify specific opportunities for optimization.
Utilize project management tools to track, document, and measure all aspects of influencer campaigns.
Conduct execution analysis to generate recommendations that enhance outcomes and improve operational efficiency.
Manage end-to-end campaign workflows supporting clear communication with internal teams and external influencers.
Gather feedback from creators to enhance the creator journey and drive improved campaign outcomes.
Provide ongoing support that equips contributors with tools, guidance, and resources to deliver consistent quality.
Champion clear wins and actionable learnings that are documented and shared in campaign reporting.
Increase ownership over tasks to grow confidence and demonstrate greater independence over time.
Challenge the status quo by applying learnings quickly and pursuing active knowledge growth.
Remove roadblocks and maintain high morale through solution-focused navigation of change.
Drive transparent feedback to promote growth and uphold high standards for yourself and others.
Requirements
Candidates must possess 2+ years of relevant professional experience in a marketing or related role.
A Bachelor's degree is required for consideration in this position.
Applicants must demonstrate eligibility to work in the location specified on the job posting.
Professionalism and confidence in customer-facing situations must be shown consistently.
Strong attention to detail is proven through excellent organizational and project management skills.
Effective engagement with internal and external stakeholders relies on strong relationship-building and communication abilities.
The ability to prioritize high-value work, meet deadlines, and maintain clarity while adapting quickly is essential.
A proven track record of owning tasks with honesty and transparency is required for success in this role.
Nice to have
Backgrounds in agency or high-growth SaaS environments are preferred for this position.
Experience working with influencer marketing platforms and campaign management tools is preferred.
Familiarity with data analysis tools and dashboards used to guide marketing decisions is preferred.
A portfolio demonstrating previous marketing campaigns or measurable results is preferred.
Understanding of social media trends and platform features is beneficial in this fast-moving environment.
Practical notes
This role supports remote work and is open to candidates in Boston, MA; Chicago, IL; Los Angeles, CA; New York, NY; Vancouver, BC; Vancouver, WA.
Typical interview steps include a portfolio review, a campaign exercise, and analytics questions.
Candidates may be asked to plan a launch, write a brief, or improve a funnel.
Some interview loops include a presentation.
Results from past campaigns carry the most weight during the interview process.
Preparing a short case of one campaign with its results is strong preparation for this role.
This position operates within structured workflows that prioritize deadlines, measurable outcomes, and cross-team coordination.
Ongoing learning about platform features and social trends is typical in the fast-paced marketing environment at Later.
Clear communication and relationship management define success in client and influencer-facing responsibilities.
Professionals in this role use dashboards, campaign management platforms, and data analysis tools to guide decisions.
The day-to-day work combines strategy and execution across creative and analytical tasks.
This role is employed in a hybrid or fully remote arrangement depending on candidate location.
The selected candidate will manage multiple projects and support a high-performing influencer marketing function.
This role reports to the Influencer Marketing Services leadership within the team structure.
Daily responsibilities contribute to the end-to-end delivery of influencer campaigns for leading brands.
The hire will work closely with cross-functional partners to ensure alignment on goals and execution.
Feedback loops with creators and clients are essential to refining campaign strategies.
The position requires a commitment to maintaining Later's service standards while scaling influencer initiatives.
Efficiency in campaign tracking and documentation is critical to measuring success.
The role balances creative ideation with data-driven decision-making to optimize performance.
Strong written and verbal communication skills are necessary for managing relationships and reporting outcomes.
The candidate should be comfortable working autonomously and collaboratively within a distributed team.
Adaptability to changing priorities and new information is key to thriving in this role.
The posting states a pay range of $55,000 to $62,000.