VP, Creator Growth (SLG)

About the role

Later is seeking a VP, Creator Growth (SLG) to spearhead the sales-led growth motion for affiliate creator acquisition across the entire Mavely ecosystem. In this senior leadership position, you will own the end-to-end creator acquisition strategy, defining the GTM infrastructure and playbooks that scale measurable creator growth. You will report directly to the General Manager of Creator and operate at the intersection of creator marketing, revenue operations, and product adoption. This role requires a player-coach mentality, where you actively join outbound efforts and strategic meetings to coach the team and drive deals forward. You will partner closely with Sales, Product, and the Later Influence team to design programs that attract the right creators into our platform. The position demands someone who can translate audience and creator insight into actionable pipeline and revenue growth. If you thrive on building motions that turn creator understanding into scalable acquisition, this role is a direct opportunity to shape the future of Later's creator network.

Key facts

What you'll do

Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely.

Operate as a player-coach by joining your team members on key VIP outbound and meetings, providing real-time coaching and strategy, and modeling the motion firsthand to help your team close.

Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals.

Define the creator journey from first touch through activation, codifying what works into a repeatable motion that scales efficiently.

Partner with cross-functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks that align with brand and revenue objectives.

Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones.

Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics.

Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves to support growth.

Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly.

Partner with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction.

Translate creator monetization product updates into pitch narratives that close deals, partnering with Product Marketing on enablement assets that resonate with creator audiences.

Own the Ambassador Program as a sales-driven pipeline engine, identifying ambassador candidates and converting them into advocates who feed creator acquisition in a scalable way.

Work with Data and Analytics to track creator acquisition funnel performance, identify bottlenecks, and iterate on motion design based on empirical evidence.

Establish clear SLG KPIs, reporting, and cadence to ensure transparency with leadership and alignment with broader company revenue targets.

Champion experimentation and continuous improvement in creator acquisition, testing new channels, offers, and motions while documenting learnings for repeatability.

Requirements

Operate inside a social media platform or creator-economy company, understanding how creators evaluate and adopt monetization tools in a live environment.

Translate audience and creator insight into pipeline and growth, demonstrating a track record of turning qualitative understanding into quantifiable results.

Own sales-led growth motions end to end, including GTM strategy, deal structuring, and pipeline generation in a complex creator ecosystem.

Lead and coach a team within a fast-paced, data-driven growth environment, balancing strategic thinking with execution.

Design creator journeys and acquisition programs that scale, balancing creator experience with commercial viability.

Partner effectively with cross-functional stakeholders, aligning Sales, Product, Marketing, and Data around shared creator growth goals.

Communicate clearly and persuasively to both creator-facing and executive audiences, translating product capabilities into compelling narratives.

Have a history of building and optimizing acquisition funnels, with measurable impact on sign-ups, activation, and revenue in a creator-focused context.

Nice to have

Experience with influencer marketing platforms and creator monetization products.

Background in managing Ambassador or advocate programs that drive pipeline.

Familiarity with Later's specific product suite and the Mavely ecosystem.

Practical notes

This is a full-time remote position.

Candidates must be able to start within the timeframe defined in the source opportunity details.

No visa sponsorship information is provided in the source material.