Influencer Development Specialist

About the role

This position centers on the dedicated cultivation and expansion of a specific creator cohort within the Mavely ecosystem. You will serve as a primary driver for Later's creator monetization objectives, guiding selected creators through structured activation pathways and directly enhancing their revenue potential. The role requires ownership of the end-to-end creator journey, from initial onboarding touchpoints through to sustained engagement and monetization optimization. You will act as a strategic partner, translating platform capabilities into tangible earnings and growth outcomes for your assigned creator group. Success in this position is defined by your ability to build trust, communicate value clearly, and execute data-informed strategies that elevate creator performance. You will be responsible for maintaining precise records and analyzing patterns to refine activation methodologies over time. Ultimately, this position owns the critical bridge between creator aspirations and platform-driven revenue generation.

Key facts

What you'll do

Manage a dedicated portfolio of creators within CRM systems, identifying and prioritizing high-impact opportunities for growth, particularly within specialized creator verticals.

Design and implement structured communication plans and sequenced follow-ups to drive engagement, schedule strategic meetings, and accelerate platform adoption.

Maintain precise and up-to-date records of all creator interactions, progress milestones, and portfolio status to ensure visibility and continuity.

Analyze performance patterns from successful creators and extrapolate effective activation methods to apply across your broader creator group.

Conduct one-on-one consultative meetings with creators to facilitate platform activation, articulate Mavely's value proposition, and co-create income-generating strategies.

Guide creators through essential technical and commercial steps, including link configuration, brand alignment, and initiating revenue streams.

Deliver personalized, actionable advice tailored to individual creator profiles, considering audience dynamics and specific niche characteristics.

Cultivate durable, trust-based relationships with creators to ensure ongoing platform utilization and consistent revenue generation.

Drive measurable increases in commissionable gross merchandise volume (CGMV) by influencing creator behaviors and monetization practices on the platform.

Monitor key performance indicators such as meetings scheduled, activation success rates, and post-interaction revenue increases to inform strategic adjustments.

Examine pipeline conversion metrics and outreach effectiveness to iteratively refine engagement and conversion rates over time.

Leverage data analytics and performance insights to focus efforts efficiently and maximize results within your assigned creator portfolio.

Collaborate closely with Campaigns, Lifecycle, and RevOps teams to synchronize creator opportunities, pipeline strategies, and performance intelligence.

Contribute creator feedback and observed behavioral trends to product, marketing, and lifecycle teams to inform iterative improvements.

Develop and contribute to the evolution of pipeline strategies, outreach methodologies, and standardized activation playbooks.

Maintain awareness of emerging creator trends and platform behavior shifts to continuously refine activation strategies and messaging.

Requirements

Bring 2-4 years of proven experience in client-facing, revenue-focused roles such as sales, account management, or customer success.

Demonstrate consistent ability to influence target actions and achieve measurable outcomes through direct communication channels, including calls and emails.

Showcase demonstrated experience using CRM software, with specific familiarity with HubSpot being strongly preferred, and managing complex pipelines or diverse client portfolios.

Exhibit a rigorously data-driven approach, linking daily actions to financial outcomes and optimizing strategies based on performance analytics.

Possess exceptional written and verbal communication skills, capable of establishing trust and conveying detailed information with clarity and empathy.

Demonstrate solid understanding of social media dynamics, affiliate marketing structures, and the broader creator economy landscape.

Be highly organized, adaptable, and resilient, capable of managing multiple concurrent priorities while ensuring meticulous follow-through in a fast-paced environment.

Nice to have

Prior professional experience within the creator economy, influencer marketing campaigns, or affiliate platform environments is preferred.

Skills & tools

Proficiency with CRM platforms, with demonstrated expertise in HubSpot being a significant advantage.

Comprehensive experience navigating and leveraging social media platforms for engagement and growth.

Familiarity with affiliate marketing platforms and related measurement frameworks.

Practical notes

This role is explicitly open to remote candidates, allowing for geographic flexibility in work location.

Later demonstrates a steadfast commitment to diversity, inclusion, and the active development of teams that meaningfully enhance the company culture.

All job applications will undergo evaluation without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.

Candidates requiring accommodations or support during any stage of the recruitment process are encouraged to request them.