Perfomance Marketing Specialist

About the role

As a Performance Marketing Specialist at Bamboohr, you will play a pivotal role in driving the growth of our digital marketing initiatives. You will be responsible for developing and executing data-driven marketing strategies that enhance customer acquisition and retention. Your expertise in performance marketing will help us optimize our campaigns across various channels, ensuring that we achieve our business objectives efficiently. This position offers an exciting opportunity to work in a dynamic environment where innovation and creativity are highly valued.

Key facts

What you'll do

• Design, implement, and manage performance marketing campaigns across multiple digital channels, including search engines, social media, and display advertising.
• Analyze campaign performance metrics to identify trends and insights, making data-driven recommendations for optimization.
• Collaborate with cross-functional teams, including product, design, and sales, to align marketing strategies with overall business goals.
• Conduct A/B testing on various marketing initiatives to determine the most effective approaches for audience engagement and conversion.
• Develop and maintain a comprehensive marketing calendar that outlines campaign timelines, deliverables, and key performance indicators (KPIs).
• Monitor and report on the performance of marketing campaigns, providing regular updates to stakeholders on progress and results.
• Manage budgets for marketing initiatives, ensuring that spending aligns with strategic objectives and delivers a strong return on investment (ROI).
• Stay up-to-date with industry trends and emerging technologies to continuously enhance our marketing strategies and tactics.
• Create compelling ad copy and visuals that resonate with our target audience and drive engagement.
• Utilize marketing automation tools to streamline processes and improve campaign efficiency.
• Build and maintain relationships with external partners and vendors to enhance our marketing capabilities.
• Provide training and support to junior marketing team members, fostering a collaborative and growth-oriented work environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in performance marketing, preferably within the fintech or e-commerce sectors.
• Proven track record of managing successful digital marketing campaigns with measurable results.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and analytics software.
• Excellent written and verbal communication skills in both English and Spanish.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Nice to have

• Experience with SEO and content marketing strategies to complement performance marketing efforts.
• Familiarity with CRM systems and email marketing platforms.
• Knowledge of web development and design principles to enhance campaign execution.
• Previous experience in a startup environment or a rapidly growing company.
• Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing credentials.

Skills & tools

• Proficient in Google Analytics, Google Ads, Facebook Ads, and other performance marketing tools.
• Familiarity with marketing automation platforms such as HubSpot or Marketo.
• Strong Excel skills for data analysis and reporting.
• Experience with project management tools like Asana or Trello to track campaign progress.
• Understanding of HTML/CSS for basic web editing and optimization.

Practical notes

• This role is based in Mexico City, CDMX, and requires a full-time commitment.
• Candidates must be eligible to work in Mexico; visa sponsorship is available for the right individual.
• The salary for this position is competitive and will be determined based on the candidate's experience and qualifications.
• Interested applicants can apply through the following link: [Bamboohr Careers](https://klar.bamboohr.com/careers/387).
• We encourage a diverse range of applicants to apply, as we believe that varied perspectives enhance our team and our work.

Join us at Bamboohr and be part of a team that is revolutionizing the financial landscape in Mexico. Your expertise in performance marketing will be instrumental in helping us achieve our mission of providing accessible and innovative financial solutions to our customers.