Developer Advocate
Job description
About the Role
JFrog powers how the world builds, secures, and ships software. Thousands of organizations, including most of the Fortune 100, rely on JFrog to manage their software supply chain from code to production. As we continue expanding across DevOps, DevSecOps, software distribution, CI/CD, AI tooling, and developer experience, we're looking for a Developer Advocate who can help bring our platform, innovations, and community impact to the next level. This role sits at the intersection of engineering, product, and the global developer community. You will translate JFrog's technical work across all domains, repositories, security, release management, pipelines, distribution, metadata, AI/ML, and ecosystem integrations, into content, demos, talks, and conversations that developers trust. You will also bring community insights back into JFrog's R&D and business teams to influence product direction.
What You'll Do
You will architect and execute a narrative that connects JFrog's platform to the daily realities of developers building and shipping software. You will deconstruct complex platform capabilities into relatable stories that resonate across communities and channels. You will synthesize feedback from the field into actionable input for product and engineering teams, ensuring that the roadmap reflects real-world needs. You will experiment with different formats and mediums to discover what best communicates value across diverse audiences. You will act as a trusted advisor by demonstrating practical workflows that solve specific pipeline and distribution challenges. You will map the end-to-end developer journey to identify friction points and highlight opportunities for platform enablement. You will represent the voice of the community in internal discussions, ensuring that advocacy remains grounded in authentic use cases. You will measure the effectiveness of your content and engagements to refine your approach over time.
You will represent JFrog across developer, DevOps, security, and platform-engineering communities through conferences, meetups, webinars, podcasts, and online conversations. You will create high-quality technical content: deep-dive articles, demos, hands-on guides, screencasts, code samples, and social content. You will build compelling demos and storytelling around JFrog's core domains: Artifactory, Xray, Curation, Distribution, Pipelines, Workers, Fly, AI/MCP, and ecosystem integrations like GitHub. You will collaborate closely with R&D, Product, Security, Solutions Engineering, Architecture, and Customer Success to deeply understand new capabilities and provide practical feedback. You will engage with open source and developer communities, finding new channels and conversations where JFrog should have a voice. You will partner with Marketing to strengthen messaging while preserving technical credibility. You will monitor and report impact across community engagement, content performance, OSS participation, and broader DevRel KPIs.
Requirements
You hold a Bachelor's degree in Computer Science, Software Engineering, Cybersecurity, or a related field, or you possess equivalent experience. You bring 8 years of hands-on experience as a Software Engineer, DevOps Engineer, Security Engineer, Researcher, Architect, or similar technical role. You have a proven track record of presenting technical topics to developers or technical audiences in clear and compelling ways. You demonstrate strong writing and storytelling ability when explaining complex concepts to varied stakeholders. You possess a deep understanding of the DevOps and DevSecOps ecosystem, software supply chain management, CI/CD workflows, and modern developer tooling. You can communicate clearly and effectively with developers, leaders, customers, and community members across diverse contexts. You are familiar with key developer and professional social platforms such as LinkedIn, Reddit, Twitter/X, Slack, and Discord for community engagement and content amplification. You are comfortable setting goals, executing independently, and measuring the impact of your initiatives. You have a genuine enthusiasm for engaging communities, learning in public, and amplifying real developer value. You are willing to travel to conferences, customer events, and community gatherings to represent JFrog.
The role is located in Tel Aviv/Netanya, Israel. Engagement model details are sourced from internal documentation. Travel to conferences, customer events, and community gatherings is required as part of this position.