Head of B2B Marketing

About the role

You will architect and own the end to end B2B marketing strategy for JetBrains enterprise customers globally. You will define the narrative that positions our tools as the indispensable backbone of elite software engineering organizations. You will orchestrate cross functional teams to turn this vision into demand, pipeline, and expansion within key enterprise accounts. You will act as the strategic bridge between product, sales, and customers to ensure messaging consistently reflects market reality. You will leverage data to refine campaigns in real time and double down on what works. You will evangelize the B2B segment so that every department understands the unique value we deliver to large organizations.

Key facts

What you'll do

Design and govern a global B2B marketing strategy that targets enterprise and mid market customers with tailored value propositions.

Collaborate with product and functional marketing teams to launch integrated campaigns spanning digital channels, events, and PR initiatives.

Own account based marketing programs that address the specific needs and procurement dynamics of strategic enterprise accounts.

Enable the sales organization by building battle tested content, training assets, and playbooks that accelerate deal velocity.

Orchestrate the end to end marketing narrative for multiple buyer personas and supervise the production of all enterprise focused content.

Partner with marketing automation to construct and optimize a leads generation pipeline that feeds high quality opportunities to sales.

Champion the B2B and enterprise customer segment in all internal forums to align company resources and priorities.

Collaborate with market research and analytics teams to validate hypotheses and measure the impact of every initiative.

Work hand in hand with sales, product marketing, product management, customer support, and customer success to deliver a unified customer journey.

Translate complex product capabilities into clear business outcomes that resonate with technical and executive decision makers.

Maintain a competitive awareness of the enterprise tooling landscape and identify whitespace for differentiation.

Oversee demand generation experiments, iterate based on performance data, and scale winning strategies across regions.

Drive alignment between marketing operations and sales processes to ensure smooth lead handoffs and revenue forecasting.

Represent JetBrains in industry discussions, analyst relations, and strategic partnerships that target the enterprise space.

Champion data driven decision making by defining KPIs, dashboards, and insights that prove marketing impact on the business.

Requirements

Demonstrate a deep understanding of the B2B enterprise customer segment, including their unique workflows, compliance needs, and buying committees.

Bring proven experience marketing software or SaaS solutions to large organizations and navigating multi stakeholder sales processes.

Show an understanding of how technology purchase decisions are made, including economic buyer, technical evaluator, and user influencer dynamics.

Exhibit curiosity about cultural and regional differences in how enterprises in different countries evaluate and adopt technology.

Thrive in a distributed, asynchronous work environment without direct supervision while maintaining high ownership.

Leverage strong analytical skills to interpret data, test hypotheses, and refine strategies based on measurable outcomes.

Pay meticulous attention to accuracy and detail in messaging, documentation, and campaign execution.

Organize complex initiatives, prioritize competing demands, and manage deadlines across multiple stakeholders.

Operate with an entrepreneurial mindset that balances user empathy with rigorous business thinking and financial acumen.

Communicate fluently in spoken and written English to coordinate with global teams and stakeholders.

Collaborate effectively with cross functional partners and contribute to a healthy, high performing team culture.

Nice to have

Hold a bachelor's degree or bring 5+ years of proven B2B marketing experience in business development or a related discipline.

Have a track record of building and leading multi discipline marketing teams that deliver measurable results.

Know JetBrains products or comparable developer tools ecosystems from other vendors well enough to speak to technical value.

Possess prior experience in IT companies or a technical background that helps decode complex engineering problems.