Marketing Manager

About the role

As a , you will play a pivotal role in shaping our brand's narrative and driving our marketing initiatives. This position is ideal for a strategic thinker with a passion for innovative marketing solutions. You will collaborate closely with cross-functional teams to enhance our market presence and engage with our audience effectively. Your expertise will be crucial in developing campaigns that resonate with our target demographic, ultimately contributing to the company's growth and success.

Key facts

What you'll do

• Develop and execute comprehensive marketing strategies that align with January's business objectives and enhance brand visibility.
• Conduct market research to identify trends, customer needs, and competitive positioning, using insights to inform marketing decisions.
• Collaborate with the product development team to create effective go-to-market strategies for new product launches.
• Manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment for marketing initiatives.
• Oversee the creation of engaging content across various platforms, including social media, email, and our company website, to drive customer engagement.
• Analyze marketing performance metrics and adjust strategies as necessary to improve campaign effectiveness and reach.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to foster a collaborative and innovative work environment.
• Establish and maintain relationships with external partners, vendors, and agencies to enhance marketing efforts and broaden outreach.
• Organize and participate in promotional events, trade shows, and other marketing activities to increase brand awareness and generate leads.
• Stay up-to-date with industry trends and best practices, ensuring that January remains at the forefront of marketing innovation.
• Prepare regular reports for senior management, detailing marketing performance, insights, and recommendations for future initiatives.
• Foster a customer-centric culture within the marketing team, ensuring that all campaigns and communications prioritize the needs and preferences of our audience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a proven track record of successful campaign management.
• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and content marketing.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Proven leadership experience, with the ability to inspire and motivate a team.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in marketing automation tools and CRM software.
• Strong project management skills, with experience in managing budgets and timelines effectively.

Nice to have

• Experience in the tech or software industry, particularly in a startup environment.
• Familiarity with graphic design tools and content creation software.
• Knowledge of customer relationship management (CRM) systems and analytics platforms.
• Previous experience in event planning and execution.
• Understanding of user experience (UX) principles and how they relate to marketing strategies.

Skills & tools

• Proficient in Google Analytics, HubSpot, or similar marketing analytics tools.
• Familiarity with social media management platforms such as Hootsuite or Buffer.
• Experience with email marketing software like Mailchimp or Constant Contact.
• Knowledge of SEO best practices and tools like SEMrush or Moz.
• Strong presentation skills and experience with Microsoft Office Suite or Google Workspace.

Practical notes

• This position is based in Vancouver, British Columbia, and may require occasional travel for events or meetings.
• The salary for this role will be competitive and based on the candidate's experience and qualifications.
• January is committed to fostering an inclusive workplace and encourages applicants from diverse backgrounds to apply.
• Visa sponsorship is available for qualified candidates who require work authorization.

If you are a dynamic marketing professional looking to make a significant impact in a growing company, we invite you to apply for the Marketing Manager position at January. Join us in our mission to innovate and lead in our industry!