Senior Programmatic Operations & Trading Lead

About the role

As a Senior Programmatic Operations & Trading Lead at Bamboohr, you will play a pivotal role in shaping the future of programmatic advertising within our organization. This position is designed for an experienced professional who is adept at managing programmatic campaigns and optimizing trading strategies. You will collaborate with various teams to enhance our operational efficiency and drive revenue growth through innovative programmatic solutions. Your expertise will be essential in guiding the team to achieve optimal performance and ensuring that our trading operations align with industry best practices.

Key facts

What you'll do

• Lead the programmatic operations team, overseeing all aspects of campaign management, including setup, execution, and optimization of programmatic buys across various platforms.
• Develop and implement trading strategies that maximize revenue while ensuring adherence to budgetary constraints and performance targets.
• Collaborate with data analytics teams to analyze campaign performance metrics and derive actionable insights to improve future campaigns.
• Establish and maintain relationships with key partners, including demand-side platforms (DSPs), supply-side platforms (SSPs), and other stakeholders in the programmatic ecosystem.
• Monitor industry trends and emerging technologies to identify opportunities for innovation and competitive advantage in programmatic advertising.
• Conduct regular training sessions for the operations team to enhance their skills in programmatic trading and campaign management.
• Work closely with the sales and marketing teams to align programmatic strategies with overall business objectives and client needs.
• Manage the budget allocation for programmatic campaigns, ensuring effective use of resources to achieve maximum ROI.
• Troubleshoot and resolve any operational issues that may arise during campaign execution, ensuring minimal disruption to service delivery.
• Prepare and present reports on campaign performance to senior management, highlighting key achievements and areas for improvement.
• Implement best practices in programmatic operations, ensuring compliance with industry standards and regulatory requirements.
• Foster a culture of continuous improvement within the team, encouraging innovative thinking and collaboration.

Requirements

• A minimum of 5 years of experience in programmatic advertising, with a strong focus on operations and trading.
• Proven track record of managing successful programmatic campaigns across various platforms and channels.
• In-depth knowledge of programmatic advertising technologies, including DSPs, SSPs, and ad exchanges.
• Strong analytical skills, with the ability to interpret complex data sets and translate findings into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience in budget management and financial forecasting related to programmatic campaigns.
• Familiarity with industry trends, tools, and best practices in programmatic advertising.
• Strong problem-solving skills and the ability to work in a fast-paced, dynamic environment.

Nice to have

• Experience with data management platforms (DMPs) and audience segmentation strategies.
• Knowledge of programmatic direct and private marketplace deals.
• Familiarity with ad verification and brand safety tools.
• Previous experience in a leadership or managerial role within a programmatic operations team.
• Certifications in programmatic advertising or digital marketing (e.g., IAB Digital Media Sales Certification).

Skills & tools

• Proficiency in programmatic advertising platforms and tools, including Google Marketing Platform, The Trade Desk, and others.
• Strong understanding of analytics tools such as Google Analytics, Tableau, or similar platforms.
• Familiarity with project management tools to streamline operations and enhance team collaboration.
• Advanced Excel skills for data analysis and reporting.
• Knowledge of HTML, JavaScript, or other programming languages is a plus.

Practical notes

• This position is fully remote, allowing for flexibility in work hours and location.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Bamboohr is committed to fostering a diverse and inclusive workplace. We encourage applications from candidates of all backgrounds.
• Interested candidates can apply through the provided link: [Apply here](https://insticator.bamboohr.com/careers/321).

Join Bamboohr as we redefine the landscape of programmatic advertising. Your expertise will be instrumental in driving our success and shaping the future of our operations.