Senior Marketing Campaign Manager - Nexus Black

About the role

In this position, you will be responsible for leading marketing campaigns that position Nexus Black as a premier provider of industrial AI solutions. Your primary focus will be on creating and executing strategic marketing initiatives that generate demand, increase brand awareness, and support sales growth. You will work closely with cross-functional teams, including product marketing, sales, and central marketing, to develop compelling messaging and ensure consistent communication across channels. Leveraging AI tools and innovative marketing technologies will be essential to optimize campaign performance and streamline workflows. This role offers an exciting opportunity to contribute to the growth of Nexus Black within the industrial sector, utilizing your expertise in campaign management, content creation, and digital marketing.

Key facts

What you'll do

• Lead the planning, development, and execution of marketing campaigns that promote Nexus Black's industrial AI solutions, ensuring alignment with overall business objectives.
• Develop comprehensive go-to-market strategies based on product launches, customer insights, and industry trends, tailoring messaging for target segments such as energy, utilities, manufacturing, and other industrial sectors.
• Independently generate demand through targeted campaigns, while collaborating with IFS's central marketing team to leverage broader marketing resources and campaigns.
• Prioritize marketing initiatives based on pipeline needs, regional goals, and industry focus areas, ensuring campaigns are impactful and aligned with business priorities.
• Create engaging marketing content, including email campaigns, landing pages, whitepapers, case studies, and other collateral, to support campaign objectives.
• Analyze campaign performance through A/B testing, metrics tracking, and reporting, making data-driven adjustments to optimize results.
• Prepare and deliver presentations to senior leadership, providing insights on campaign performance, key learnings, and future strategies.
• Collaborate with the Head of Marketing to establish an AI-enabled marketing infrastructure that integrates advanced AI tools into daily workflows, enhancing efficiency and effectiveness.
• Utilize Claude Cowork to manage marketing workflows efficiently, ensuring campaigns are executed smoothly and deadlines are met.
• Use Claude Design to rapidly produce marketing assets, enabling quick adaptation to campaign needs and market changes.
• Integrate new AI tools into the existing marketing stack, ensuring compatibility and maximizing their potential to improve campaign management and content creation.
• Work closely with Product Marketing to translate product positioning and technical features into compelling messaging tailored for external audiences, including industry stakeholders and potential customers.
• Ensure strategic alignment between marketing initiatives and overall business goals, facilitating clear communication and coordination across teams.
• Monitor campaign progress continuously, identify and resolve issues promptly, and ensure the delivery of high-quality outputs within budget and timeline constraints.
• Support sales and solutions teams by providing marketing materials, sales enablement content, and campaign insights to enhance customer engagement and conversion.
• Contribute to the ongoing development of nexusblack.com by planning content, driving traffic, and optimizing user experience to attract and convert visitors.
• Manage campaign budgets meticulously, overseeing vendor invoicing and ensuring financial accuracy.
• Communicate proactively regarding budget discrepancies, campaign spend, and investment strategies, providing recommendations for future campaigns.

Requirements

• A minimum of 5 years of experience in a marketing role within an enterprise software organization or similar environment.
• Proven success in managing marketing campaigns, demand generation, and lead nurturing initiatives.
• Strong analytical skills with the ability to interpret campaign data, assess performance metrics, and implement improvements.
• Excellent written and verbal communication skills in English, with proficiency in the local language relevant to the market.
• Ability to work effectively in a fast-paced, dynamic environment, managing multiple priorities and meeting tight deadlines.
• Strong interpersonal skills, with the ability to influence stakeholders and collaborate across teams effectively.
• Experience using HubSpot or similar marketing automation platforms to manage campaigns and customer journeys.
• Knowledge of digital marketing channels, including email marketing, landing pages, and content marketing strategies.
• Familiarity with AI tools and their application in marketing workflows is advantageous but not mandatory.

Nice to have

• Experience working with AI marketing tools such as Claude Cowork and Claude Design, or similar platforms.
• Background in creating technical content tailored for industrial or enterprise audiences, including whitepapers, case studies, and product descriptions.
• Understanding of the industrial sector's specific marketing challenges and opportunities.
• Knowledge of SEO best practices and digital analytics tools to measure campaign effectiveness.

Skills & tools

• Proficiency in HubSpot or comparable marketing automation software.
• Familiarity with AI tools like Claude Cowork and Claude Design for content creation and workflow management.
• Strong understanding of digital marketing strategies, including email campaigns, landing pages, and content optimization.
• Ability to analyze campaign data and generate actionable insights.
• Competence in managing multiple projects simultaneously while maintaining attention to detail.

Practical notes

• Occasional travel may be required for client meetings, industry events, or team collaboration.
• IFS offers a competitive salary and benefits package, including opportunities for professional development and career growth.
• The role is open until filled, with applications reviewed on a rolling basis.
• The position requires on-site presence at the Staines-upon-Thames office.
• The company values diversity and encourages applicants from all backgrounds to apply.
• Join IFS and be part of a forward-thinking team dedicated to technological innovation and making a positive impact on the industrial sector.
• If you are passionate about marketing, AI, and industrial solutions, we invite you to apply and contribute to our success.