Global Campaigns Strategist

About the role

We are seeking a highly strategic and creative individual to lead our global demand generation initiatives and help expand IFS' presence within the Industrial AI sector. This position involves designing, planning, and executing multi-channel marketing campaigns that generate demand, nurture leads, and ultimately drive revenue growth. The role requires close collaboration with various teams such as solution marketing, digital excellence, creative, and field marketing to ensure campaigns are aligned with overall business objectives. The successful candidate will be responsible for managing complex, multi-regional campaigns, optimizing channel performance, and leveraging innovative marketing techniques to engage target audiences effectively. This is a dynamic, fast-paced role that demands a proactive approach, analytical mindset, and excellent communication skills to coordinate efforts across different teams and stakeholders worldwide.

Key facts

What you'll do

• Lead the planning, development, and execution of complex, multi-regional demand generation campaigns that span various markets and customer segments.
• Manage the end-to-end campaign lifecycle, from initial strategy and audience segmentation to execution, measurement, and optimization.
• Develop integrated marketing programs that include nurture campaigns, webinars, and targeted outreach initiatives to support sales pipeline growth.
• Select appropriate channels and tactics such as email marketing, paid social media, digital advertising, video content, and other digital assets, providing strategic guidance to ensure maximum impact.
• Segment audiences based on firmographics, behavior, and buyer personas, mapping the customer journey to tailor messaging and offers effectively.
• Allocate and manage campaign budgets, ensuring optimal use of resources across channels and initiatives.
• Collaborate closely with cross-functional teams including Campaign Strategy, Digital, Content, Regional Marketing, and Business Development Representatives (BDRs)/Sales to gather input, align schedules, and resolve conflicts efficiently.
• Mentor and guide junior team members, providing support on project management, prioritization, and execution to foster a high-performing team environment.
• Innovate by experimenting with new demand generation approaches, including emerging digital tactics and AI-driven marketing techniques, to better engage IFS target accounts.
• Analyze campaign performance data, derive insights, and recommend improvements to enhance future campaigns' effectiveness.
• Create compelling ad copy, email content, and other marketing materials tailored to specific buyer segments, ensuring messaging resonates and drives engagement.
• AI and marketing technology tools to streamline campaign workflows, improve targeting, and increase overall campaign efficiency and quality.
• Work with Marketing Operations to implement process improvements, automation, and workflow enhancements that support scalable demand generation activities.
• Monitor and report on key performance metrics such as lead quality, conversion rates, engagement levels, and ROI, sharing dashboards and insights with stakeholders to inform decision-making.
• Prepare concise executive summaries and updates that communicate campaign status, key metrics, strategic insights, and next steps, facilitating leadership decision-making and resource allocation.
• Stay informed about industry trends, emerging marketing technologies, and best practices to continuously improve campaign strategies and tactics.
• Foster a collaborative environment by working closely with sales teams to ensure alignment on campaign goals and lead handoff processes, maximizing conversion rates.

Requirements

• Proven experience managing demand generation campaigns in a B2B environment, preferably within the technology sector.
• Demonstrable background working either in-house or at an agency, with a strong understanding of B2B marketing strategies.
• Minimum of 4 years of relevant experience in campaign planning, execution, and analysis, with a focus on demand generation.
• Deep familiarity with digital marketing channels including display advertising, paid social, programmatic, video marketing, and email marketing, along with experience managing full funnel campaigns and nurturing programs.
• Strong analytical skills, with the ability to interpret campaign data, generate insights, and make data-driven decisions to optimize performance.
• Excellent project management skills, capable of handling multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
• Experience working with marketing automation platforms such as HubSpot, and account-based marketing tools like DemandBase or 6sense.
• Knowledge of AI-driven marketing solutions and how they can be integrated into demand generation strategies.
• Self-motivated with a proactive approach to work, able to prioritize tasks effectively in a fast-paced environment.
• Strong communication skills, with the ability to present ideas clearly and collaborate effectively across teams.
• Capable of briefing creative teams and refining messaging, imagery, and short-form video content to maximize engagement.
• Confident in analyzing marketing metrics and translating data into actionable insights.
• Outgoing personality that fits well within a busy, collaborative team environment, with a focus on continuous improvement.

Nice to have

• Experience working within a global organization with multi-regional campaigns.
• Familiarity with enterprise software solutions and AI technology applications.
• Knowledge of the ITAR (International Traffic in Arms Regulations) compliance requirements, if applicable.

Skills & tools

• Proficiency with marketing automation platforms such as HubSpot.
• Experience with analytics and reporting tools to track and optimize campaign performance.
• Familiarity with AI-driven marketing solutions and tools that enhance campaign targeting and personalization.

Practical notes

• We offer flexible and hybrid work arrangements to support diverse lifestyles and promote work-life balance, fostering an inclusive workplace culture.
• IFS is a billion-dollar company with over 7,000 employees worldwide, delivering enterprise software solutions powered by advanced AI technology that helps customers excel at critical moments.
• Our commitment to diversity and inclusion reflects in our efforts to create a workforce that values different perspectives and backgrounds, ensuring a welcoming environment for all employees.
• We believe in continuous learning and development, providing opportunities for growth and skill enhancement.
• Join IFS and be part of a forward-thinking organization where your ideas and efforts can make a real difference in the industry. If you are about demand generation and want to contribute to innovative solutions in a collaborative environment, we encourage you to apply and become part of Team Purple.