Outbound & AI Visibility Growth Specialist

About the role

This role is centered on the active expansion of our company's digital footprint across conventional search engines and the latest artificial intelligence discovery platforms. You will own the strategy that connects our business with the appropriate audience whether they are searching like humans or querying like machines. The position requires a blend of outbound relationship building and technical search optimization to ensure we appear where decisions are made. You will be responsible for testing and documenting what works in the new landscape of AI-driven visibility. Your efforts will translate directly into increased awareness and qualified interest in our solutions. You will act as a bridge between technical search capabilities and human centered storytelling. This is a hands on position where your initiative will define the visibility rules for our market segment.

Key facts

What you'll do

• Execute outbound growth strategies through tailored cold email sequences, strategic LinkedIn engagement, and active participation in relevant online communities.
• Create and optimize SEO driven content that ranks in traditional search results while aligning with the informational needs of your audience.
• Design and run experiments focused on AI Engine Optimization (AEO) to improve the likelihood of our company being cited by tools such as ChatGPT and Perplexity.
• Secure media placements in online press outlets, industry blogs, and thought leadership publications to build authority and referral traffic.
• Analyze performance data from campaigns and translate insights into refined messaging for sales and marketing teams.
• Map the client journey to identify touchpoints where outbound efforts can shorten sales cycles and increase conversion likelihood.
• Develop and maintain a content calendar that balances evergreen SEO assets with timely topics for AI visibility.
• Implement tracking frameworks using Python and SQL to monitor campaign health and attribute results accurately.
• Audit existing digital assets and identify quick win optimizations to improve visibility in both search engines and AI interfaces.
• Build and test scalable outreach templates that maintain personalization while increasing response rates.
• Collaborate closely with founders and operators to ensure our communication strategies reflect our product value and market position.
• Evaluate new platforms and tools that emerge in the AI visibility space and recommend integrations that improve efficiency.
• Produce clear documentation for every experiment so that successful methods can be replicated and scaled.
• Represent the client focused perspective in cross functional discussions to ensure growth initiatives support real business outcomes.

Requirements

• Hold 1 to 4 years of professional experience in growth, outbound, or lead generation roles, or equivalent experience as a founder or operator.
• Demonstrate a proven track record of successful cold outreach campaigns and organic SEO initiatives that moved metrics.
• Show practical understanding of Python and SQL to perform data analysis, automate reporting, and manipulate datasets for insights.
• Provide evidence of a sustained interest in experimenting with AI tools, including ChatGPT and other large language models, for visibility purposes.
• List familiarity with platforms such as HubSpot, Apollo, Outreach, and SEMrush or comparable growth and search tools in your background.
• Exhibit a proactive mindset where you design and create new strategies instead of waiting for established guidelines to act.
• Commit to completing the full application form in detail before any further consideration is given.
• Include a video recording in your application, as it is a mandatory component of the initial interview stage.

Nice to have

Only items specified as preferred in the original source are considered nice to have, and no additional preferences are introduced here.

Practical notes

The engagement is structured as a contract based role located in Cape Town, South Africa. The compensation range is set between $1,000 and $1,200 per month for this position. To be considered for the role, you must complete the application form in full and submit a video recording as part of the initial application process. Applications that do not include a video will not be reviewed for any open positions with the team. There are no specific hour requirements or travel obligations noted beyond the standard expectations of the contract. No visa information or application deadlines are provided in the source materials.