Senior Manager Price & Discount Strategy

HelloFreshGermany4w ago

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Job description

About the role

As a Senior Manager of Price & Discount Strategy at HelloFresh, you will play a pivotal role in shaping our pricing framework and discount strategies to drive customer acquisition and retention. This position requires a strategic thinker with a strong analytical background who can interpret market trends and consumer behavior to optimize pricing models. You will collaborate closely with cross-functional teams to ensure that our pricing strategies align with overall business objectives while enhancing customer satisfaction.

Key facts

Location: Germany

Engagement: Full-time

Salary: Competitive, commensurate with experience

Visa: Support for work visa available

What you'll do

Develop and implement comprehensive pricing strategies that align with HelloFresh's business goals and market positioning.
Analyze market trends, competitor pricing, and customer insights to inform pricing decisions and discount offerings.
Collaborate with marketing, sales, and product teams to design promotional campaigns that effectively utilize pricing and discounts to maximize customer engagement.
Monitor the performance of pricing strategies and promotions, adjusting tactics based on data-driven insights and feedback.
Lead a team of pricing analysts, providing mentorship and guidance to enhance their analytical skills and strategic thinking.
Create and present detailed reports on pricing performance, market trends, and competitive analysis to senior leadership.
Develop pricing models that account for various factors, including cost structure, customer segmentation, and market demand.
Establish key performance indicators (KPIs) to measure the effectiveness of pricing strategies and make recommendations for improvements.
Conduct regular pricing audits to ensure compliance with company policies and market standards.
Engage in cross-departmental collaboration to ensure alignment on pricing strategies and promotional activities.
Stay abreast of industry developments and emerging trends in pricing strategies, sharing insights with the broader team.
Drive initiatives to enhance pricing transparency and customer understanding of value propositions.

Requirements

Bachelor's degree in Business, Economics, Finance, or a related field; an MBA is preferred.
A minimum of 5 years of experience in pricing strategy, revenue management, or a related analytical role, preferably within the e-commerce or consumer goods sectors.
Strong analytical skills with proficiency in data analysis tools and techniques, including Excel, SQL, or similar software.
Proven track record of developing and executing pricing strategies that have positively impacted business outcomes.
Excellent communication skills, with the ability to present complex data and strategies to diverse audiences.
Strong leadership abilities with experience managing and developing teams.
Familiarity with market research methodologies and competitive analysis.
Ability to work collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
Detail-oriented mindset with a strong focus on accuracy and data integrity.
Proficiency in English; knowledge of German or other languages is a plus.

Nice to have

Experience in the food delivery or meal kit industry.
Familiarity with pricing software or tools such as Pricefx or Vendavo.
Previous experience in a startup or high-growth environment.
Understanding of customer segmentation and behavioral economics.
Knowledge of digital marketing strategies and their impact on pricing decisions.

Skills & tools

Advanced proficiency in Excel and data visualization tools (e.g., Tableau, Power BI).
Strong analytical and problem-solving skills.
Familiarity with statistical analysis and modeling techniques.
Excellent project management skills, with the ability to prioritize tasks effectively.
Strong interpersonal skills to foster collaboration across teams and departments.

Practical notes

This position is based in Berlin, a vibrant city known for its dynamic culture and thriving tech scene.
The role may require occasional travel for market research or team meetings.
Candidates should be prepared to provide examples of past pricing strategies they have developed and their impact on business performance.
HelloFresh is committed to diversity and inclusion; we encourage applicants from all backgrounds to apply.