Data Analyst

About the role

You will act as the analytical engine behind every major growth decision at Harper, translating high-volume, messy marketing data into clear, executable strategy. You own the narrative of our channel performance, defining what success looks like and ensuring the entire GTM team understands the implications. This role requires you to move at the speed of our business, drawing fast conclusions from incomplete information and communicating them with conviction to leadership. You will be the primary partner to the Growth Marketing Lead, sitting in the room where decisions are made and shaping the direction of our budget and campaigns. Your work will directly influence how millions of dollars are spent and how quickly we acquire our next cohort of customers. You are expected to challenge assumptions, ask uncomfortable questions of the data, and advocate for the most rational course of action even when it is unpopular. Winning in this role means the growth team operates with significantly higher confidence and velocity because of the insights you provide.

Key facts

What you'll do

• Synthesize performance across paid, organic, and partner channels to uncover root causes and opportunities.
• Act as the analytical right hand to the Growth Marketing Lead, converting complex data outputs into clear, real-time recommendations.
• Define, maintain, and own the integrity of core marketing and funnel KPIs to ensure alignment across the organization.
• Build and maintain LTV/CAC models that provide leadership with a precise view of unit economics by channel and customer segment.
• Analyze A/B tests and campaign experiments, turning statistical results into concrete strategic decisions.
• Proactively monitor data streams to surface emerging trends, anomalies, and opportunities before they require urgent attention.
• Translate ambiguous business questions into rigorous analytical plans that deliver actionable answers within tight timeframes.
• Evaluate the quality and reliability of our data sources, identifying gaps and driving improvements to ensure decision-grade accuracy.
• Challenge the status quo by questioning existing metrics and proposing new frameworks that better reflect current growth priorities.
• Document your analytical processes and insights so that the growth team can operate with full transparency and reproducibility.
• Partner closely with the GTM Engineer to ensure data pipelines support the questions the business needs answered.
• Prioritize analysis based on potential impact, balancing quick wins against deeper strategic investigations.
• Communicate findings through concise narratives and visual presentations that make the recommended path obvious to stakeholders.
• Operate with extreme ownership, treating the health of the marketing data as a core part of your daily responsibility.

Requirements

• 4+ years of analytics experience with direct exposure to marketing or growth functions.
• Demonstrated ability to draw conclusions from messy, incomplete data and defend them in high-stakes discussions.
• Comfort making recommendations without needing a perfect dataset or exhaustive analysis.
• Experience partnering directly with growth or marketing teams as a strategic advisor, not a support function.
• Strong understanding of paid acquisition channels, including how to evaluate performance and allocate budget.
• Proficiency in SQL and a data visualization tool is mandatory for querying and presenting data.
• Exceptional written and verbal communication skills to translate technical findings into clear narratives.
• Willingness to work on-site in San Francisco with long days and a high-performance culture.
• Must be based in San Francisco or be willing to relocate to the area immediately.
• Comfortable operating in an environment where priorities shift quickly and data is often imperfect.
• A minimum of 4 years of hands-on analytics experience in a fast-paced, metrics-driven environment.
• Proven track record of using data to influence budget decisions and drive measurable business outcomes.

Nice to have

Experience building and maintaining marketing dashboards to track performance over time.

Background in insurance, fintech, or other regulated industries where compliance matters.

Familiarity with experimentation platforms and statistical testing methodologies beyond basic A/B tests.

Practical notes

This role requires on-site presence in San Francisco with long days during standard business operations.

Employment is full-time with expectations for high performance and direct impact on company growth.

Candidates must be available to start promptly and commit to the high-intensity environment described in the role.