Senior German Creative Copywriter

About the role

Grover is on the lookout for an experienced senior copywriter who will play a crucial role in defining and upholding the company's voice across various platforms, including brand campaigns, performance marketing, customer relationship management (CRM), and product interfaces. This position reports directly to the Head of Design and involves co-developing messaging strategies while establishing an AI-driven copy infrastructure that empowers other teams to generate on-brand content independently. The role is based at Grover's headquarters in Berlin, requiring in-office attendance three days a week.

Key facts

What you'll do

• Establish and implement Grover's written communication style in both German and English, initially focusing on the German market and later extending to additional regions.
• Work closely with the Head of Design to create tone of voice guidelines and messaging frameworks that align with both brand identity and growth objectives.
• Generate content for brand initiatives and campaigns, including developing concepts, crafting taglines, writing headlines, creating scripts, and producing long-form narratives.
• Develop performance-driven copy for various channels, including paid social media, display advertising, search engine marketing, and landing pages, with a strong emphasis on driving conversions.
• Create and manage CRM and lifecycle messaging across multiple platforms, including email, push notifications, and in-app communications.
• Collaborate with teams in Product, Design, and Engineering to produce product-related copy for the website, app, and checkout processes using Contentful.
• Build and oversee the AI copy stack, which includes creating prompts, brand-voice style guides, and workflows in tools like Gemini, Claude, Lokalise, and Contentful, enabling teams to generate high-quality copy autonomously and at scale.
• Conduct regular reviews and updates of the copy infrastructure to ensure it meets evolving brand needs and market trends.
• Engage in brainstorming sessions to generate innovative ideas and concepts that resonate with target audiences.
• Analyze performance metrics to refine copy strategies and enhance overall effectiveness in achieving business goals.
• Mentor junior copywriters and provide guidance on best practices in copywriting and brand messaging.

Requirements

• A minimum of 5 years of experience in copywriting, whether in an agency, a fast-growing startup, or a corporate brand setting.
• Fluency in German as a native language, alongside native or bilingual proficiency in English, with a strong grasp of linguistic nuances and cultural contexts in both languages.
• In-depth understanding of the German and Austrian markets, including cultural references, idioms, and regional sensitivities that inform effective messaging.
• A diverse portfolio showcasing a range of work, including brand and campaign projects, performance-oriented copy that drives conversions, and lifecycle messaging that fosters customer relationships.
• Practical experience using AI tools such as Gemini or Claude for tasks including ideation, drafting, localization, and quality assurance.
• Demonstrated ability to create, manage, and enhance prompt libraries and brand-voice style guides that can be utilized by both individuals and automated systems.
• Familiarity with localization and content management systems, particularly Lokalise and Contentful or similar platforms.
• Strong strategic mindset that aligns business or brand objectives with appropriate messaging, formats, and distribution channels.
• Exceptional communication and stakeholder management skills, with the capability to present and justify copy decisions effectively.

Nice to have

• Experience in the tech or subscription service industry, particularly in consumer-facing roles.
• Knowledge of SEO best practices and how they influence copywriting strategies.
• Familiarity with analytics tools to measure the impact of copy on user engagement and conversion rates.
• Previous experience working in a multicultural team environment.

Skills & tools

• Proficient in Gemini
• Skilled in using Claude
• Experienced with Lokalise
• Knowledgeable in Contentful

Practical notes

• Monthly BVG transit discount for commuting convenience.
• Access to virtual or in-person coaching sessions through the Furstenberg Institut for personal development.
• Membership with Urban Sports Club to promote physical well-being.
• An annual learning budget of 750 EUR for professional growth and skill enhancement.
• Opportunity to work remotely for up to 15 business days each year from abroad.
• Exclusive discounts on Grover technology products for employees and their families.
• The office is located in Berlin-Schöneberg, featuring regular social events and activities.
• Join a diverse global team representing 75 different nationalities, fostering an inclusive workplace culture.