Senior Copywriter (Manila)

About the role

As a Senior Copywriter at Greenparkcontent, you will play a role in shaping the voice and messaging of our diverse range of clients. This position requires a creative individual who can craft compelling narratives that resonate with target audiences while aligning with brand strategies. You will collaborate closely with cross-functional teams, including marketing, design, and strategy, to produce high-quality content that drives engagement and conversion. Your expertise in copywriting will be essential in developing innovative campaigns that stand out in a competitive landscape.

Key facts

What you'll do

• Develop and execute engaging copy for various platforms, including websites, social media, email campaigns, and print materials, ensuring consistency in brand voice and messaging.
• Collaborate with account managers and clients to understand project goals, target audiences, and key messaging, translating these insights into impactful content.
• Conduct thorough research to inform content creation, ensuring accuracy and relevance while staying updated on industry trends and best practices.
• Edit and proofread copy to ensure clarity, grammar, and adherence to brand guidelines, maintaining a high standard of quality across all deliverables.
• Participate in brainstorming sessions to generate creative ideas for campaigns and content strategies, contributing your unique perspective and insights.
• Analyze performance metrics to assess the effectiveness of content, making data-driven recommendations for improvements and optimizations.
• Mentor and guide junior copywriters, providing constructive feedback and fostering a collaborative environment that encourages growth and creativity.
• Stay abreast of emerging technologies and tools in the copywriting and marketing fields, integrating new approaches into your work to enhance content effectiveness.
• Manage multiple projects simultaneously, meeting deadlines while maintaining attention to detail and quality.
• Build strong relationships with clients and internal teams, ensuring open communication and alignment on project objectives and expectations.
• Adapt writing style and tone to suit different audiences and platforms, demonstrating versatility and creativity in your approach.
• Contribute to the overall content strategy by identifying opportunities for new content initiatives and suggesting innovative solutions to meet client needs.

Requirements

• A minimum of 5 years of professional copywriting experience, preferably in an agency setting or a fast-paced environment.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar and style.
• Proven ability to create compelling content across various formats and channels, with a portfolio showcasing diverse writing samples.
• Strong understanding of digital marketing principles, including SEO best practices and content marketing strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
• Ability to work independently and manage time effectively, prioritizing tasks to meet deadlines in a dynamic environment.

Nice to have

• Experience in a specific industry, such as technology, healthcare, or finance, which can provide valuable insights for content creation.
• Familiarity with content management systems (CMS) and basic HTML, enabling you to publish and manage content efficiently.
• Knowledge of analytics tools to measure content performance and derive actionable insights.
• Previous experience in mentoring or training junior writers, contributing to team development and knowledge sharing.
• A degree in Communications, Marketing, English, or a related field, which can enhance your understanding of effective messaging strategies.

Skills & tools

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides).
• Familiarity with design tools such as Adobe Creative Suite (Photoshop, InDesign) is a plus, as it can aid in understanding visual content integration.
• Experience with project management tools like Trello, Asana, or similar platforms to track progress and collaborate with teams.
• Strong research skills, with the ability to synthesize information from various sources into cohesive and engaging content.

Practical notes

• This position is based in Manila, and candidates must be eligible to work in the Philippines.
• The role may require occasional overtime or flexibility in hours to accommodate project deadlines.
• Greenparkcontent is committed to fostering a diverse and inclusive workplace, encouraging applications from individuals of all backgrounds.

META

Company: Greenparkcontent

Title: Senior Copywriter (Manila)

Listed

location: Manila, Manila

Job type: Fixed-Term Employee