Product Marketing Manager II, Food

About the role

You will own the end-to-end product marketing strategy for the upper-funnel food discovery ecosystem, translating complex user behaviors into clear narratives that drive meal selection. This role requires you to manage the full lifecycle of key discovery surfaces such as GrabFood, Dine-out, and Food Guides to ensure seamless experiences from inspiration to order completion. You will be responsible for aligning feature roadmaps with business objectives, ensuring that every launch hypothesis is tied to measurable impacts on transaction volume and market penetration. You will act as the voice of the user within the product team, synthesizing qualitative and quantitative insights to refine positioning and creative messaging. The role demands close collaboration with engineering, design, and operations to iterate quickly on experiments that enhance how users find and select meals. You will define and monitor core performance indicators for discovery initiatives, balancing short-term engagement lifts with long-term brand equity considerations. This position is critical in bridging the gap between strategic product vision and execution, ensuring that marketing efforts directly contribute to the top line. You will continuously challenge existing assumptions, using data to validate or pivot strategies in a fast-moving digital marketplace.

Key facts

What you'll do

• Architect and own end-to-end launch plans for discovery features, coordinating search updates, food guides, and review systems to maximize visibility and adoption.
• Analyze granular user behavior data to map discovery interaction patterns and their correlation with long-term retention and expanded service usage across the Grab ecosystem.
• Develop and scale modular content engines that leverage both user-generated and professional content to fuel sustainable organic traffic growth and reduce paid media dependency.
• Translate complex product capabilities into compelling value propositions that resonate with diverse stakeholders, clarifying how top-of-funnel discovery directly fuels downstream transaction volume.
• Design and run structured experiments to test hypotheses about interface changes, content placement, and promotional messaging, documenting learnings for institutional knowledge.
• Partner with data teams to build dashboards that track funnel performance, ensuring real-time visibility into how marketing initiatives influence user decision-making.
• Define and manage the roadmap for discovery-related content standards, ensuring consistency across markets while allowing for local customization where necessary.
• Lead cross-functional workshops to align stakeholders on priorities, timelines, and success metrics, fostering a shared understanding of the product vision.
• Collaborate with creative partners to develop narrative frameworks that make exploration intuitive, turning casual browsing into confident decision-making.
• Establish playbooks for rapid response to market shifts, enabling the team to adjust strategies without losing alignment with overarching business goals.

Requirements

• Hold a Bachelor degree from a recognized university, demonstrating foundational knowledge in marketing, business, or a related discipline.
• Bring a minimum of 5 years of hands-on experience in marketing within a broad mix of channels or 5 years of management consulting experience serving consumer clients.
• Provide a proven track record of driving consumer growth and engagement within large-scale consumer internet or technology-enabled service organizations.
• Show evidence of successfully leading cross-functional teams through ambiguity, delivering results without direct authority over peers.
• Exhibit strong written and verbal communication skills, capable of distilling intricate product details into clear, persuasive narratives for diverse audiences.
• Demonstrate mastery of core marketing tools and analytics platforms, allowing you to interrogate data and derive actionable insights independently.
• Display comfort operating in fast-paced, matrixed environments where priorities shift and decisions must be made with incomplete information.
• Commit to upholding Grab's standards for ethics, integrity, and inclusion in all marketing activities and external communications.

Skills & tools

• Expertise in Product Marketing with a focus on consumer internet products.
• Strategic thinking aligned with long-term business outcomes rather than short-term campaign execution.
• Proficiency in Product Strategy, ensuring marketing initiatives support coherent product evolution.
• Specialized knowledge in Customer Lifecycle Marketing, optimizing touchpoints across acquisition, activation, and retention.
• Advanced Research capabilities, including both qualitative user interviews and quantitative survey design.
• Strong aptitude for Customer Insights, translating raw data into narratives that guide strategic decisions.
• Fluency in Analytics, interpreting performance metrics to inform iterative improvements and resource allocation.

Nice to have

• Experience with marketplace dynamics and two-sided network effects in food delivery or similar on-demand sectors.
• Background in content strategy and managing large-scale user-generated or editorial workflows.
• Familiarity with localization strategies that balance global brand consistency with regional relevance.
• Prior exposure to growth hacking experiments within high-traffic digital platforms.
• Understanding of creative production processes and collaboration with agencies and designers.

Practical notes

• Benefits include medical and term life insurance, plus GrabFlex for personalized benefit packages.
• Leave policies cover parental, birthday, and volunteering time.
• The company provides a confidential assistance program and flexible work arrangements including differentiated hours.
• Grab is an equal opportunity employer committed to inclusive hiring practices.

Work location is Petaling Jaya, MY, and this is a full-time position. The role is situated within the Regional Product Marketing team, requiring collaboration across markets and functions. There are no specific compensation details disclosed in the source material. Applicants should be prepared for a rigorous selection process that evaluates both strategic acumen and operational execution capabilities. Success in this role will be measured by your ability to grow user engagement through discovery features while maintaining alignment with broader business metrics. The position demands resilience, curiosity, and a genuine passion for solving complex problems in the food ecosystem.