Lead product manager, Customer Lifecycle Management

About the role

Grab is at the forefront of developing AI-driven personalization systems aimed at enhancing user engagement across our platform. In this pivotal role, you will spearhead initiatives that identify critical user behaviors, design effective reward mechanisms, and validate outcomes through comprehensive testing methodologies. This position is tailored for an individual contributor who will work closely with machine learning and data science teams to create innovative, adaptive products that resonate with our users.

Key facts

What you'll do

• Formulate a comprehensive product strategy that prioritizes long-term user engagement and effective reward systems.
• Partner with machine learning engineers and data scientists to enhance targeting and personalization algorithms.
• Create a robust measurement framework that includes designing experiments and tracking key metrics to facilitate ongoing product enhancement.
• Conduct thorough analyses of user data to identify trends and insights that inform product decisions.
• Lead cross-functional teams in the execution of product initiatives, ensuring alignment with overall business objectives.
• Develop user personas and journey maps to better understand customer needs and pain points.
• Collaborate with marketing teams to align product features with promotional strategies, enhancing user acquisition and retention.
• Present findings and product updates to stakeholders, ensuring clarity and alignment across teams.
• Stay abreast of industry trends and competitor strategies to inform product development and positioning.
• Foster a culture of experimentation by encouraging innovative thinking and the testing of new ideas.
• Mentor junior team members, providing guidance on best practices in product management and lifecycle marketing.
• Drive the adoption of AI tools within the product lifecycle, ensuring they are effectively utilized for prototyping and decision-making.

Requirements

• A minimum of 5 years of experience in product management, specifically with a focus on scaling data-driven or AI-enhanced consumer products.
• Demonstrated expertise in growth strategies, personalization techniques, or lifecycle marketing initiatives.
• Strong analytical skills, with the ability to derive actionable insights from data analysis and experimental frameworks.
• Experience in utilizing AI tools for various stages of product development, including prototyping and analysis.
• A clear understanding of the strengths and limitations of large language models (LLMs) in the context of lifecycle management systems.
• Exceptional communication skills, capable of conveying complex technical information to both technical and non-technical audiences.
• Proven experience in managing projects across geographically dispersed teams, navigating different time zones effectively.
• Proficiency in English, both written and spoken, is essential for this role.

Nice to have

• Familiarity with agile methodologies and tools for project management.
• Experience in user experience (UX) design principles and practices.
• Knowledge of customer relationship management (CRM) systems and their integration with product strategies.
• Previous work experience in the fintech or e-commerce sectors.
• Understanding of regulatory considerations in product management within the technology space.

Skills & tools

• Proficient in Machine Learning (ML) concepts and applications.
• Strong foundation in Data Science methodologies and tools.
• Expertise in Product Strategy development and execution.
• Experience with Experimentation techniques, including A/B Testing.
• Familiarity with AI and LLM toolsets for product enhancement.

Practical notes

• Employees enjoy a range of benefits, including term life insurance and comprehensive medical coverage, along with the GrabFlex customizable benefits program.
• Generous leave policies are in place, offering parental leave, birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
• Access to the confidential Grabber Assistance Programme is provided for employee support.
• Flexible work arrangements are available, including differentiated working hours to accommodate diverse needs.
• Grab is committed to being an equal opportunity employer, promoting inclusive hiring practices that welcome diverse backgrounds and experiences.

About the company

Grab is Southeast Asia's leading superapp offering ride-hailing, food delivery, package delivery, and digital financial services. Founded by Anthony Tan and Tan Hooi Ling in 2012, Grab operates across eight countries in Southeast Asia and went public on NASDAQ via SPAC in December 2021.