Content Manager

About the role

In this pivotal position, you will be the chief storyteller for Grab's corporate identity, shaping narratives across the Inside Grab blog and various social media platforms. The role emphasizes the transformation of technical product updates and social impact initiatives into captivating, culturally relevant content tailored for a diverse regional audience.

Key facts

What you'll do

• Lead the editorial strategy for Inside Grab, which involves writing and commissioning articles that highlight industry trends, innovations, and social impact initiatives.
• Develop content tailored for specific platforms like Instagram, TikTok, and other emerging social media channels to enhance both organic and paid engagement.
• Oversee the complete production process of multimedia content, including videos, written articles, and presentations, ensuring high-quality output.
• Work closely with various internal teams, such as Engineering, Product, ESG, and Human Resources, to distill complex subjects into easily digestible content for public audiences.
• Utilize Google Analytics and data from social media platforms to refine content distribution strategies and enhance overall performance.
• Apply SEO and GEO strategies in conjunction with paid media efforts to boost content visibility and reach.
• Engage with local stakeholders to gather insights and perspectives, ensuring that content resonates with the target audience.
• Monitor industry trends and competitor activities to inform content strategy and maintain relevance in the market.
• Foster relationships with external partners and influencers to amplify content reach and engagement.
• Conduct regular content audits to assess performance and identify areas for improvement.
• Mentor junior team members, providing guidance on best practices in content creation and strategy.
• Participate in brainstorming sessions to generate innovative ideas for content campaigns that align with Grab's mission and values.

Requirements

• At least 6 years of experience in corporate communications, journalism, or content marketing, demonstrating a strong background in storytelling.
• Exceptional proficiency in English, particularly for long-form writing and executive-level communications.
• Fluent in Bahasa Melayu or Bahasa Indonesia, enabling effective management of local stakeholder interviews and cultural nuances.
• A proven history of writing across various formats, including video scripts, social media copy, and thought leadership pieces.
• Experience in producing short-form video content, including script development and visual direction.
• Familiarity with content management systems (CMS) and digital publishing processes.
• Skilled in using analytics tools to monitor content performance and inform optimization strategies.
• Knowledge of SEO, GEO, and paid social media strategies to enhance content visibility.
• Practical experience with AI tools for research, content creation, and audience analysis.

Nice to have

• Previous experience in a tech or digital services environment, understanding the nuances of the industry.
• A background in social impact communications or corporate social responsibility initiatives.
• Familiarity with graphic design tools or video editing software to enhance multimedia content creation.
• Experience in managing content for diverse audiences across different cultural contexts.
• Knowledge of emerging trends in digital marketing and content strategy.

Skills & tools

• Proficient in Google Analytics, social media analytics tools, and content management systems.
• Strong writing and editing skills, with a keen eye for detail and a passion for storytelling.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Excellent communication skills, both verbal and written, with the ability to convey complex information clearly.
• Familiarity with SEO best practices and digital marketing strategies.

Practical notes

• Employees enjoy a comprehensive benefits package that includes medical and term life insurance, along with the GrabFlex program for personalized perks.
• Generous leave policies encompass parental leave, birthday leave, and time off for volunteering through the Love-all-Serve-all initiative.
• Access to the confidential Grabber Assistance Programme is available for personal support and well-being.
• Flexible working arrangements are offered, allowing for adjusted hours to accommodate personal commitments and enhance work-life balance.