Senior Global Performance Marketing Manager

About the role

GoCardless is seeking a Senior Global Performance Marketing Manager to lead and shape the company's worldwide paid media and performance marketing efforts. This role sits at the center of driving customer acquisition and growth across multiple markets and regions around the globe. The manager will own strategy, execution, and ongoing optimization of large-scale campaigns that reach diverse audiences in numerous countries. Reporting directly to senior leadership, this position plays a critical part in defining how GoCardless connects with businesses and consumers in every major market. The ideal candidate will bring a deep understanding of global marketing dynamics and a genuine commitment to building high-performing teams that deliver measurable results.

Key facts

What you'll do

Lead the global performance marketing strategy across all paid channels and geographic regions worldwide

Manage and mentor a team of performance marketing specialists and data analysts effectively

Own the full budget allocation and quarterly forecasting for worldwide paid media campaigns

Develop detailed audience targeting strategies that maximize return on ad spend across diverse markets

Collaborate closely with product, sales, and finance teams to align marketing objectives with broader business goals

Analyze campaign performance data daily and translate insights into actionable optimization recommendations for each market

Oversee the creation and rigorous testing of creative assets tailored for multiple international markets

Establish comprehensive reporting frameworks and interactive dashboards to track key performance indicators across all regions

Manage relationships with external agency partners and media vendors on a consistent global scale

Drive ongoing experimentation programs to discover new channels, creative formats, and valuable audience segments

Ensure all campaigns comply with regional advertising regulations, brand guidelines, and internal governance standards

Present detailed performance results and strategic recommendations to senior leadership on a regular cadence

Coordinate with creative and content teams to ensure consistent messaging across all global touchpoints

Identify opportunities for channel expansion and new market entry through rigorous performance analysis

Requirements

Proven track record of managing global or multi-market performance marketing campaigns at a significant and measurable scale

Strong understanding of paid media channels including search, social, display, and programmatic advertising platforms and tactics

Experience leading and developing high-performing marketing teams across different geographic locations, cultures, and time zones

Demonstrated ability to manage large budgets and allocate resources effectively across multiple regions and markets

Analytical mindset with the ability to interpret complex data sets and derive clear, actionable strategic recommendations

Excellent communication skills for presenting strategies and results to diverse internal and external stakeholders confidently

Bachelor's degree in marketing, business, or a related field is required for this senior position

Minimum of eight years of experience in performance marketing or a closely related professional discipline

Deep knowledge of customer acquisition funnels and lifecycle marketing principles applied at a global level

Track record of building and maintaining strong relationships with cross-functional partners and external vendors

Nice to have

Experience working in the fintech or payments industry is a strong and highly valued advantage

Familiarity with international markets and cross-cultural marketing nuances, regulations, and diverse audience expectations

Knowledge of marketing automation platforms and customer data infrastructure systems and related technology tools

Prior experience managing agency relationships in a global and distributed business operating context

Understanding of subscription billing models and recurring revenue metrics common in the payments space

Exposure to B2B marketing and enterprise sales cycles in a global organization

Skills & tools

Google Ads and Google Analytics for search campaign management and performance tracking

Meta Ads Manager and other social media advertising platforms for paid social campaigns

Programmatic buying platforms and demand-side tools for display media and programmatic advertising

Data visualization and reporting tools such as Tableau or Looker for stakeholder presentations

Spreadsheet and modeling tools including Excel for budget planning, forecasting, and financial analysis

Project management software for coordinating cross-functional marketing campaigns across multiple time zones

A/B testing and experimentation platforms for optimizing campaign performance and creative assets

Practical notes

This role is based in GoCardless London office and requires regular on-site presence throughout the working week

The position involves close collaboration with teams across multiple time zones and international regions worldwide

Travel may be required for agency meetings, industry events, regional team visits, and client presentations

The hiring process includes multiple interview rounds with cross-functional leaders and senior hiring managers

GoCardless offers a competitive benefits package and a supportive environment for professional development and growth