Senior Lifecycle Marketing Manager

About the role

Lifecycle marketing owns the path from first touch to power user, guiding new visitors toward Weekly Active Creator status. The team designs and optimizes cross-channel messages that activate users and build authentic engagement across markets. This role orchestrates sophisticated automation flows that move users through distinct activation and retention stages using data as the primary compass. You will own the end-to-end narrative that transforms a curious visitor into a loyal, engaged creator through carefully crafted messaging. The position demands fluency in both B2C and B2B nuances to effectively market to individual consumers and business customers across diverse regions. You will collaborate closely with Product, Customer Experience, and Marketing peers to ensure alignment between user journeys and business objectives. The work is experimental by nature, requiring weekly tests across channels where high performers analyze results and iterate on what moves the needle. Ultimately, this role is responsible for building scalable, data-informed nurture sequences that respect cultural context and drive sustainable growth.

Key facts

What you'll do

Design and deploy sophisticated automation flows in customer.io to systematically move users through activation and retention lifecycle stages.

Execute multi-channel campaigns utilizing email, in-app messaging, and push notifications to target the right users at the optimal moment.

Analyze data on user behavior to inform ongoing experiments that refine messaging, creative assets, and timing for each stage of the funnel.

Orchestrate re-engagement sequences targeting dormant users with tailored messaging aimed at restoring activity and preventing churn.

Develop and maintain detailed persona frameworks that shape nurture sequences and ensure relevance across diverse audience segments.

Adapt and localize campaigns for international markets to respect cultural context and align with local user behaviors and preferences.

Leverage deep platform knowledge of Customer.io to build, manage, and optimize complex lifecycle campaigns that scale globally.

Partner with Product and Customer Experience teams to align messaging, handoffs, and user journeys with evolving product roadmaps.

Apply a data-driven mindset to comfort with analytics tools, dashboard creation, and rigorous experimentation focused on statistical significance.

Utilize strong writing skills to produce compelling, on-brand copy that drives user action without sacrificing clarity, consistency, or brand integrity.

Evaluate and prioritize opportunities in internationalization, localization, PLG strategies, metrics, and SQL/data analysis abilities to enhance role effectiveness.

Continuously iterate on lifecycle programs by testing hypotheses, measuring outcomes, and doubling down on strategies that prove successful.

Own the strategic planning and execution of campaigns that bridge the gap between acquisition efforts and long-term user retention.

Champion measurement and reporting, ensuring that the impact of lifecycle initiatives on activation and retention is clearly communicated to stakeholders.

Requirements

The posting states a minimum of 3 years of experience in relevant marketing roles.

Candidates must bring five to eight years of total marketing experience, including three or more years building email campaigns, automation flows, and multi-channel lifecycle programs.

Deep platform knowledge of Customer.io is required to build and manage complex lifecycle campaigns effectively.

B2C and B2B fluency is essential to market to individual consumers and business customers, including direct experience with international, multi-market user bases.

A data-driven mindset is mandatory, driving comfort with analytics tools, dashboard creation, and experimental rigor around statistical significance.

Strong writing skills are a hard bar, producing compelling, on-brand copy that drives action while maintaining clarity and consistency.

Proven ability to manage and optimize lifecycle programs across email, in-app, and push channels in support of activation and retention goals.

Internationalization and localization experience, familiarity with PLG strategies and metrics, or SQL and data analysis abilities are considered for the role.

Practical notes

The team works four to five days per week in San Francisco and maintains a strong in-office culture to stay creative and connected.

Remote work is allowed when focus matters most, balancing collaboration and independent work.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions.

Candidates may be asked to plan a launch, write a brief, or improve a funnel.

Some loops include a presentation.

Results from past campaigns carry the most weight.

Interviewers ask about specific campaigns you ran and what the numbers said.

Preparing a short case of one campaign with its results is strong preparation.

Good to know

Lifecycle marketing connects acquisition to retention through email, in-app, and push channels.

Customer.io powers behavioral automation and journey orchestration for B2C and B2B programs.

Data analysis, experimentation, and copywriting define daily work in this role.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year.

Asking what past hires did well is a strong final question.

Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels.

Specializations include growth, brand, product marketing, and content.

Generalists often start, then specialize as they advance.

Measured impact on pipeline and revenue drives progression.

Marketing careers reward measurable results and adaptability.

Channel experience plus business sense usually beats a general resume.