Marketing Director

About the role

Galeassociates is seeking a dynamic and experienced Marketing Director to lead our marketing initiatives and drive brand growth. This pivotal role requires a strategic thinker with a proven track record in developing and executing comprehensive marketing plans. The ideal candidate will possess strong leadership qualities and the ability to collaborate across various departments to enhance our market presence. This position is based in Rockland, Massachusetts, and offers a full-time engagement with competitive compensation.

Key facts

What you'll do

• Develop and implement innovative marketing strategies that align with Galeassociates' business objectives and enhance brand visibility.
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, print, and social media, ensuring consistency in messaging and branding.
• Lead a team of marketing professionals, providing mentorship and guidance to foster a collaborative and high-performing work environment.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
• Collaborate with sales and product development teams to create compelling promotional materials and sales tools that support business goals.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand reach.
• Monitor and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve results.
• Organize and participate in industry events, trade shows, and conferences to promote Galeassociates and build brand recognition.
• Develop and maintain a comprehensive content calendar that aligns with marketing goals and supports ongoing engagement with target audiences.
• Ensure compliance with industry regulations and best practices in all marketing communications.
• Prepare regular reports for senior management, outlining marketing performance, insights, and recommendations for future initiatives.

Requirements

• A bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is a plus.
• At least 7 years of experience in marketing, with a minimum of 3 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies across various channels.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing tools and platforms, including SEO, PPC, social media, and email marketing.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong leadership skills with a focus on team development and performance management.

Nice to have

• Familiarity with marketing automation tools and CRM systems.
• Experience in the architecture, engineering, or construction industries.
• Knowledge of graphic design principles and experience working with design teams.
• Previous experience in a B2B marketing environment.
• Certification in digital marketing or related fields.

Skills & tools

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software such as HubSpot, Google Analytics, and Adobe Creative Suite.
• Strong project management skills, with experience using tools like Asana, Trello, or similar platforms.
• Familiarity with web development and content management systems (CMS) such as WordPress.
• Understanding of social media platforms and their role in marketing strategies.

Practical notes

• This position is based in Rockland, Massachusetts, and may require occasional travel for industry events or client meetings.
• The salary for this role is competitive and commensurate with experience.
• Candidates must be authorized to work in the United States; visa sponsorship is not available for this position.
• Interested applicants can apply through the following link: [Galeassociates Careers](https://galeassociates.bamboohr.com/careers/419).

Join Galeassociates and be part of a team that values innovation, collaboration, and excellence in marketing. If you are passionate about driving brand success and have the skills to lead a talented marketing team, we encourage you to apply today!