Growth Marketing Lead

About the role

You will own the end to end strategy and execution of Found's paid acquisition engine as the Growth Marketing Lead, ensuring that every campaign decision is driven by data and a deep understanding of small business owner behavior. This is not a passive, schedule and forget role; you will be deeply embedded in the feedback loop between performance results and strategic pivots. You will translate raw performance data into actionable hypotheses, running tests that isolate signal from noise across channels. Your work will directly determine the quality of customers entering the Found ecosystem, focusing on self employed owners who activate, engage, and build long term value. You will act as the primary interface between the performance marketing engine and the broader brand and product teams. You will ensure that spend efficiency aligns with business objectives without sacrificing brand integrity. Ultimately, you will be accountable for building a predictable and scalable paid growth system that compounds over time.

Key facts

What you'll do

• Take full ownership of performance across paid search, paid social, CTV, and emerging channels, setting strategy and managing execution.
• Manage budget allocation and pacing across all paid channels to meet CPA, CAC, and activation targets while mitigating risk.
• Build, launch, and iterate on paid campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer variables.
• Analyze performance deeply to form hypotheses, run experiments, and determine the specific actions needed to improve unit economics.
• Partner with the creative team to brief concepts and evaluate asset performance, using data to guide creative decisions beyond aesthetics.
• Lead audience strategy, including prospecting, lookalike modeling, retargeting, and suppression logic to maximize efficiency and lifetime value.
• Own paid channel reporting, conducting weekly performance reviews and monthly channel recaps while identifying and diagnosing anomalies.
• Collaborate with data and analytics partners to construct incrementality measurement frameworks that distinguish attributed impact from causal lift.
• Manage and improve tracking infrastructure in partnership with engineering, ensuring UTM hygiene, pixel health, and high quality event level data.
• Develop and maintain a test and learn roadmap, documenting outcomes and sharing actionable learnings with cross functional stakeholders.
• Partner with product marketing to align paid messaging, landing page experiences, and offer structures with core product value propositions.
• Work closely with Organic Growth and Brand teams to ensure paid activities complement organic efforts and strengthen overall brand equity.
• Contribute to campaign planning for major product launches, seasonal pushes, and new geographic or segment expansion initiatives.
• Use performance insights to inform strategic decisions, balancing short term wins against long term brand and retention outcomes.
• Act as the domain expert on paid media for the company, mentoring and influencing stakeholders across the organization.

Requirements

• Bring 8 to 10 plus years of experience in performance marketing, with hands on responsibility for managing paid campaigns across at least three distinct channels.
• Demonstrate deep channel expertise in Google Ads and Meta, including bidding mechanics, algorithm behavior, and structuring campaigns for learning at scale.
• Show an analytically rigorous mindset, capable of pulling your own data, identifying key levers, and building a clear case for action.
• Prove proficiency with analytics platforms such as Google Analytics, Looker, or a comparable business intelligence tool.
• Exhibit creative intuition, understanding why certain ads outperform others and being able to translate those insights into briefs for the creative team.
• Have measurable experience with measurement fundamentals, including attribution models, incrementality testing, and the limitations of last click attribution.
• Have worked with or built measurement frameworks such as MMM or geo lift tests, or shown a strong desire to build them.
• Thrive in a fast moving startup environment where you are expected to identify problems and bring solutions without waiting for direction.

Nice to have

• Bring prior experience in fintech or financial services, including familiarity with compliance constraints and concepts such as UDAAP.
• Have a track record of self directed execution where you identify issues, propose solutions, and drive them to completion.

Practical notes

• This role is based in the United States, with flexibility for remote work, full time hours, and standard employment terms as defined by company policy.