Senior Marketing Operations & Technology Manager

About the role

This position involves enhancing Fivetran's marketing technology stack and processes to ensure the organization leverages the most effective tools and workflows. You will be instrumental in optimizing how the company uses its marketing tools to drive efficiency, effectiveness, and measurable business outcomes. Your work will directly support the marketing team's strategic goals by enabling them with reliable data and streamlined operations. You will own the evaluation, implementation, and governance of marketing technology solutions that empower cross-functional collaboration. This role requires a strategic thinker who can bridge the gap between technical capabilities and business needs. You will act as a key partner to the marketing leadership team, aligning technology initiatives with broader company objectives. The position demands a proactive approach to identifying inefficiencies and driving continuous improvement across the marketing tech ecosystem. You will be a trusted advisor on marketing operations best practices and technological advancements.

Key facts

What you'll do

• Conduct a comprehensive assessment of the current marketing technology landscape to identify gaps and opportunities for consolidation or enhancement.
• Lead the configuration, customization, and optimization of marketing automation platforms to ensure they meet evolving business requirements.
• Establish and maintain robust data governance frameworks to ensure data integrity, consistency, and reporting accuracy across all marketing platforms.
• Partner closely with the marketing leadership team to translate strategic initiatives into actionable technology and process improvements.
• Design, document, and implement standard operating procedures for marketing operations to improve scalability and team efficiency.
• Serve as the primary subject matter expert for marketing technologies, providing guidance and training to internal stakeholders on best practices.
• Evaluate emerging marketing tools and technologies, conducting thorough analyses to recommend solutions that align with Fivetran's objectives.
• Collaborate with cross-functional departments, including sales, product, and finance, to ensure marketing technology supports organizational-wide goals.
• Oversee the management of marketing databases and customer relationship management systems to maximize their potential for growth initiatives.
• Implement tracking and reporting structures that provide clear insights into marketing performance and return on investment.
• Drive projects end-to-end, managing timelines, resources, and stakeholder communications to ensure successful delivery of technology initiatives.
• Identify opportunities to automate manual processes, reducing operational overhead and improving the accuracy of marketing operations.
• Maintain a deep understanding of the marketing technology stack, ensuring all integrations function seamlessly to support the customer journey.
• Act as a liaison between the marketing team and IT or external vendors to resolve technical issues and optimize system performance.

Requirements

• Demonstrated experience in marketing operations and technology management within a B2B or SaaS environment.
• Proficiency with various marketing automation and CRM systems, including hands-on experience with core platforms.
• Strong analytical skills for data-driven decision making, with the ability to interpret complex data sets and derive actionable insights.
• Ability to manage complex projects and multiple priorities in a fast-paced, dynamic environment while meeting deadlines.
• Excellent communication and interpersonal abilities, with a proven track record of influencing stakeholders at all levels.
• A bachelor's degree in Marketing, Business Administration, Information Technology, or a related field is required.
• Minimum of five years of progressive experience in marketing operations, marketing technology, or a related role.
• Demonstrated success in managing and optimizing marketing technology stacks for growth-oriented organizations.
• Strong understanding of data privacy regulations and best practices related to marketing technology and customer data.

Skills & tools

• Marketing Automation Platforms
• CRM Systems
• Data Analytics Tools

About the company

in Forbes . Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities.