Senior Product Marketing Manager

About the role

Fin is on the lookout for an experienced product marketing professional to shape the messaging and positioning of our AI platform and the Apex model family, specifically targeting a technical audience. This role is pivotal in connecting intricate engineering capabilities with narratives that resonate with developers and technical decision-makers, ultimately reinforcing our leadership in the market. This position offers a unique opportunity for someone eager to influence how we present our extensible architecture to builders in the tech space.

Key facts

What you'll do

• Craft compelling narratives for our Apex models, emphasizing the competitive edge provided by our proprietary AI investments.
• Develop clear positioning and messaging for various platform components, including APIs, MCP, CLI, and integrations.
• Work closely with product and engineering teams to convert complex technical specifications into engaging and understandable stories.
• Identify and define our ideal customer profile, focusing on developers, AI teams, and technical buyers.
• Create high-quality marketing materials such as launch pages, technical documentation, demos, and resources for sales enablement.
• Collect insights directly from developers to gain a deeper understanding of their evaluation and adoption processes.
• Spearhead go-to-market strategies for new platform releases, collaborating with marketing and content teams to ensure alignment.
• Analyze market trends and competitor positioning to refine our messaging and identify new opportunities.
• Organize and lead workshops or webinars to educate potential customers about our platform's capabilities.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as necessary.
• Foster relationships with key stakeholders across the organization to ensure cohesive messaging and strategy execution.

Requirements

• At least 5 years of experience in product marketing, ideally within the B2B technology sector.
• Demonstrated success in marketing technical products to developers, AI/ML teams, or other technical audiences.
• Strong technical aptitude, with the capability to independently navigate APIs and technical documentation.
• Exceptional writing and editorial skills, with a focus on creating impactful and clear content.
• Experience collaborating closely with product and engineering teams on significant projects.
• A genuine passion for the advancements in the AI landscape and their implications for builders and developers.
• Proven ability to manage multiple projects simultaneously while meeting deadlines.

Nice to have

• Familiarity with agile methodologies and product development cycles.
• Experience in conducting market research and audience segmentation for targeted marketing efforts.
• Knowledge of SEO best practices and digital marketing strategies.
• Previous experience in a startup environment or fast-paced tech company.
• Understanding of customer journey mapping and user experience principles.

Skills & tools

• Proficient in technical storytelling and narrative development.
• Expertise in API and developer platform marketing strategies.
• Strong cross-functional collaboration skills, particularly with engineering and product teams.
• Ability to conduct market research and effectively segment audiences.
• Skilled in content creation, including demos, technical briefs, and launch materials.
• Familiarity with analytics tools to measure campaign performance and audience engagement.

Practical notes

• The compensation package includes a competitive salary along with equity options.
• Benefits encompass a pension plan with a matching contribution of up to 4%, comprehensive health and dental coverage for you and your dependents, and life insurance.
• Additional perks feature daily catered lunches, a well-stocked kitchen, a cycle-to-work scheme, and flexible paid time off policies.
• Parental support includes paid maternity leave and six weeks of paternity leave.
• Employees will have access to advanced AI tools, such as Claude Code, for experimentation and innovation.
• Standard equipment provided includes a MacBook, with Windows options available for specific roles as needed.

Join us at Fin to be part of a dynamic team that is redefining the AI landscape. If you are passionate about product marketing and eager to make an impact in a fast-paced environment, we would love to hear from you!