Director, APJ Field Marketing

About the role

Fastly is on the lookout for a dynamic and strategic leader to spearhead field marketing efforts across the Asia-Pacific and Japan (APJ) region. In this role, you will be responsible for crafting and implementing demand generation strategies that align closely with sales objectives, ultimately driving growth and expanding Fastly's presence in the APJ market. Your expertise will be crucial in ensuring that marketing initiatives resonate with local audiences while supporting overarching business goals.

Key facts

What you'll do

• Design and implement tailored field marketing strategies specifically aimed at enhancing pipeline growth within the APJ region.
• Partner closely with regional sales leadership to pinpoint market opportunities and strategically allocate marketing resources.
• Oversee participation in regional events, ensuring that integrated campaigns and account-based marketing initiatives are executed effectively.
• Monitor and analyze marketing performance metrics, providing insights that demonstrate how regional activities contribute to global revenue targets.
• Collaborate with cross-functional teams to adapt messaging and content, ensuring relevance for diverse audiences across the region.
• Lead the development of marketing collateral and tools that support sales teams in their efforts to engage potential customers.
• Foster relationships with key stakeholders, including partners and customers, to enhance brand visibility and drive engagement.
• Stay abreast of industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
• Manage the marketing budget for the APJ region, ensuring efficient allocation of resources to maximize ROI.
• Conduct regular training sessions for sales teams to enhance their understanding of marketing initiatives and improve lead conversion rates.
• Create comprehensive reports and presentations for senior management, detailing the impact of marketing activities on business growth.
• Act as a mentor and leader for the regional marketing team, fostering a culture of innovation and collaboration.

Requirements

• A strong background in field marketing or demand generation leadership roles, particularly within the technology sector, is essential.
• Proven track record of managing marketing budgets effectively while delivering measurable impacts on pipeline growth in the APJ region.
• Experience collaborating with sales teams to enhance lead qualification processes and boost conversion rates.
• In-depth knowledge of the cloud computing, edge technology, or security software sectors is highly desirable.
• Exceptional communication skills, with the ability to manage stakeholders and coordinate efforts across various regional teams.
• A results-oriented mindset, with a focus on achieving measurable outcomes and driving business success.

Nice to have

• Experience with digital marketing tools and platforms that enhance demand generation efforts.
• Familiarity with marketing automation systems and CRM software to streamline processes and improve efficiency.
• Previous experience in a fast-paced, high-growth environment, particularly in a technology company.

Skills & tools

• Proficiency in demand generation strategy development and execution.
• Expertise in account-based marketing (ABM) methodologies to target high-value accounts effectively.
• Strong capabilities in field event management, ensuring successful execution of marketing initiatives.
• Ability to align sales and marketing efforts to create a cohesive approach to customer engagement.
• Competence in conducting regional market analysis to inform marketing strategies and identify opportunities.
• Familiarity with marketing performance analytics to measure success and optimize campaigns.

Practical notes

This position is based in Singapore, a and dynamic hub for technology and innovation. The role requires a full-time commitment, and candidates should be prepared to engage with a diverse range of stakeholders across the APJ region. A competitive salary will be offered, commensurate with experience, along with benefits that support professional growth and development. Additionally, Fastly is open to discussing visa sponsorship for the right candidate, ensuring that talented individuals from around the world can contribute to our mission.

META

Company: Fastly

Title: Director, APJ Field Marketing

Listed

location: Singapore, Singapore

About the company

Fastly's edge cloud platform delivers faster, safer, and more scalable sites and apps to customers. Elevate your edge CDN, video delivery, security, and more.