Head of Retailer Product Marketing

About the role

You will spearhead the retailer product marketing function, establishing the definitive strategy for articulating our value proposition to independent business owners. This position requires you to orchestrate a team of product marketers while serving as a critical strategic partner to product, revenue, and operations leadership. You will architect the overarching narrative that defines our brand story and market differentiation. The role demands a strategic lens focused on driving sustainable retailer growth and maximizing wallet share across our ecosystem. You will translate complex product initiatives into compelling narratives that resonate deeply with our target audience. This function is responsible for ensuring message consistency and alignment across all touchpoints of the customer journey. You will leverage data and qualitative insights to continuously refine our positioning and communication tactics.

Key facts

What you'll do

• Architect the retailer narrative and map the messaging architecture for every stage of the customer lifecycle.
• Spearhead the Opening Soon initiative to enhance acquisition funnels and optimize conversion metrics for nascent store owners.
• Orchestrate comprehensive go-to-market campaigns for intricate product suites, handling positioning, messaging, and channel activation.
• Direct, mentor, and strategically deploy a squad of product marketing managers to maximize team throughput and impact.
• Synthesize insights from product and revenue leadership to guide product roadmaps using rigorous customer intelligence.
• Execute investigative research programs, both qualitative and quantitative, to validate messaging efficacy and measure GTM performance.
• Champion the integration of AI instruments to streamline workflows and elevate the quality of strategic output.
• Establish analytical frameworks that correlate marketing initiatives with core business indicators such as GMV and customer retention.
• Cultivate a culture of experimentation within the team to test hypotheses and iterate on messaging rapidly.
• Ensure all communications maintain a distinct retailer-centric perspective, avoiding internal jargon.
• Develop scalable playbooks and operational frameworks in ambiguous environments to standardize best practices.
• Drive cross-functional consensus by building deep trust and fostering transparent partnerships with stakeholders.
• Exhibit a bias for decisiveness, enabling progress even when data sets are incomplete or ambiguous.
• Monitor the market landscape to identify emerging trends that could impact retailer adoption and satisfaction.
• Report on the impact of marketing efforts using a data-driven approach to demonstrate clear ROI.

Requirements

• Demonstrated history of managing and nurturing the careers of product marketing individual contributors.
• Proven accountability for end-to-end go-to-market projects, including positioning and messaging for complex offerings.
• Capacity to construct foundational frameworks and playbooks when operating in undefined or fluid environments.
• Intense focus on the retailer's point of view, with mastery in converting intricate product specifications into plain-language benefits.
• Exceptional skills in cross-functional collaboration, evidenced by a history of establishing trust with peers and leaders.
• A proactive stance that enables swift decision-making without waiting for perfect information.
• Advanced proficiency in analyzing metrics to establish links between marketing activities and business outcomes.
• Current utilization of artificial intelligence tools to boost personal efficiency and team productivity.
• Strong written and verbal communication skills to articulate vision clearly to diverse audiences.
• Ability to thrive in a fast-paced setting with competing priorities and shifting deadlines.
• High integrity and judgment when handling sensitive business and customer information.
• Willingness to travel occasionally for industry events or strategic partner meetings as required by the role.
• Commitment to adhering to company policies and ethical guidelines in all professional interactions.
• Capability to work autonomously with minimal direct supervision while maintaining accountability.
• Alignment with the company's mission to empower small businesses through innovative technology solutions.

Nice to have

• Hands-on experience within the retail industry or sectors serving small business clientele.
• Prior involvement in two-sided marketplace dynamics and network effects.
• Track record of operating in hyper-growth startups or rapidly scaling organizations.
• Formal education or work history in STEM, finance, management consulting, or other analytical disciplines.

Practical notes

Faire operates on a hybrid schedule requiring three days in the office per week (Tuesdays, Thursdays, and one flexible day). Employees are permitted to work remotely for up to 4 weeks per year. The base salary is subject to factors including experience, skills, and market demand.