Marketing Operations Lead

About the role

Factory is building the marketing operations function from the ground up, and this role sits at the center of that work. As a founding member of the GTM Strategy & Operations team, you will design the systems, workflows, data, and operating infrastructure that allow marketing to scale cleanly as the company grows. You will act as the primary operations partner to field marketing, growth marketing, product marketing, and product-led growth, making sure every group has the tools and processes it needs to run campaigns, manage leads, and measure results. You will also own how marketing-related workflows evolve inside Factory's own product, which means your influence reaches beyond internal operations into the product itself. This is a hands-on individual contributor role built for a technical builder who enjoys working directly with systems and data. As the GTM organization scales, there is a real path for this role to grow into a people manager position. The position reports to the Head of GTM Strategy & Operations and is based in San Francisco, where you will work from the company headquarters in person.

Key facts

• Company: Factory.
• Role: Marketing Operations Lead.

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Location: USA

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Employment type: Full time.

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Department: GTM Strategy & Operations.

• Focus areas: Marketing automation, campaign operations, lead management, lifecycle programs, attribution, governance, and documentation.
• Reporting line: Head of GTM Strategy & Operations.

What you'll do

• Build and administer the marketing automation platform and the rest of the marketing technology stack.
• Design scalable processes for campaign operations, lead management, lifecycle programs, and attribution.
• Create clear documentation, governance, and measurement standards for the entire marketing ecosystem.
• Own the end to end infrastructure that supports marketing activity, from data capture to reporting.
• Serve as the operations partner for field marketing, growth marketing, product marketing, and product-led growth.
• Maintain data quality and hygiene across marketing tools so teams can trust their numbers.
• Design attribution frameworks so marketing spend can be tied to outcomes.
• Evolve marketing-related workflows inside Factory's own product in partnership with product teams.
• Define and track the metrics that show whether marketing operations are performing.
• Document processes so that new team members can ramp quickly and teams stay aligned.
• Recommend and evaluate new tools as the stack matures.
• Contribute to GTM strategy conversations alongside the Head of GTM Strategy & Operations.

Requirements

• Prior experience building or running marketing operations in a B2B software company.
• Working knowledge of marketing automation platforms and CRM systems.
• Ability to design workflows that scale with team growth.
• Comfort working with data, including segmentation, lead routing, and reporting.
• Strong documentation habits and the ability to write clear governance standards.
• Experience partnering with multiple marketing teams at once.
• A builder mindset: you enjoy hands-on work with systems rather than only strategy.
• Strong written and verbal communication for working across departments.
• Attention to detail, since data accuracy depends on careful process design.
• Experience or interest in working with product teams on internal tooling.

Nice to have

• Familiarity with AI-powered marketing tooling.
• Prior experience at a startup where you helped establish operations from zero.
• Knowledge of compliance considerations in marketing data handling.
• Experience with Salesforce or similar CRM platforms.
• Background in sales operations or broader GTM operations.
• SQL or similar querying skills for analysis.
• Prior experience managing or mentoring team members.

Skills & tools

• Marketing automation platforms.
• CRM systems.
• Campaign operations and lifecycle marketing workflows.
• Attribution and reporting frameworks.
• Documentation and governance standards.
• Data management and segmentation.
• Project management and cross-team coordination.

Practical notes

• This is an in-office role based in the San Francisco headquarters.
• You will be a founding member of the GTM Strategy & Operations team.
• The role starts as an individual contributor with a possible path toward people management.
• You will report to the Head of GTM Strategy & Operations.
• You will work directly with field, growth, product marketing, and product-led growth teams.
• Your work will touch Factory's own product, not just internal tools.
• Relocation support details are not stated in the posting; confirm during the application process.
• Salary information is not listed, so clarify compensation expectations early.

Project highlights

• Establishing the marketing automation platform and marketing technology stack from the ground up.
• Designing scalable campaign operations, lead management, and lifecycle programs.
• Creating documentation, governance, and measurement standards for the marketing ecosystem.
• Shaping how marketing-related workflows evolve within Factory's own product.
• Partnering across field, growth, and product marketing to keep operations aligned with GTM plans.

Why you should apply

This is a rare chance to build a marketing operations function from zero. You will not be inheriting someone else's system; you will design the standards, processes, and tooling that shape how Factory markets its product for years. The role carries real scope because you sit at the intersection of systems, data, product, and every marketing team in the company. Working in person at the San Francisco headquarters means you will be close to leadership and able to influence decisions early. If you like hands-on building, clear documentation, and making data trustworthy, this role offers meaningful ownership and a clear path to grow with the organization.