Social Media and Content Manager

About the role

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Produce platform-native content that feels authentic and human, using formats such as short-form video, static posts, stories, reels, and long-form YouTube. Monitor platform-specific KPIs and use insights to refine strategy and improve performance over time. Write both long-form and short-form copy that sounds human and aligns with brand voice. Show up on camera when needed to create content that stands on its own without a production team.

Requirements

Bring 3+ years of experience managing social media for a consumer tech, fintech, or DTC brand where audiences are skeptical and creative standards are high. Think like a journalist with a beat, proactively tracking trends, cultural moments, and platform shifts and forming a point of view on what to act on. Demonstrate expert-level CapCut and mobile editing skills to turn raw footage into compelling content without a full production team. Write clearly and naturally for both long-form and short-form contexts as a platform-native copywriter. Maintain deep fluency across TikTok, Instagram, LinkedIn and YouTube, understanding what performs and why on each. Be comfortable and confident on camera when the moment requires it. Use AI tools in your workflow and be able to show examples of practical application. Manage a content calendar across multiple brands and channels while preserving creative sharpness. Have experience working with UGC and influencers, including negotiating contracts, creating briefs, writing scripts and talking points, and giving detailed feedback. Be genuinely curious about advertising, culture, and the internet beyond work hours.

Nice to have

Experience building a social presence from the ground up in a category that has not been done this way before.

Practical notes

This role is fully remote based in the US. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Social platforms and AI tools continuously change how content reaches audiences and how campaigns scale. Video-first, mobile editing workflows are central to modern social strategies. Cultural fluency and a journalist's mindset help teams spot moments before competitors. Cross-functional collaboration keeps organic and paid content aligned. Building community requires consistent voice and responsive engagement. Experimentation and data-driven iteration improve relevance over time.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.