Sales Manager [UK & IR]

About the role

This role owns the strategic expansion of customer acquisition and portfolio growth across the UK and Ireland markets. You will partner with internal stakeholders to implement key projects and refine pricing frameworks to align with strategic guidelines. The position demands a hands-on approach to identifying market opportunities and driving measurable commercial outcomes. Your work will directly support the company mission to help customers awaken their best every day through disciplined execution. You will act as the primary commercial link between Emma Sleep and its retail and online accounts in the region. Success in this role is defined by consistent overachievement against assigned sales quotas and targets. You will leverage data and market insights to shape sales strategies that unlock new revenue streams. The role requires a proactive mindset and a bias for action to close complex deals in a fast-paced environment.

Key facts

What you'll do

New client acquisition involves expanding the customer base and refining product offerings using an optimized pricing strategy aligned with strategic guidelines. You will analyze account performance, identify pain points, and seize opportunities to adjust sales forecasts and drive account development. Exceptional interpersonal skills enable you to build strong client relationships by clarifying needs and requirements through tailored solutions. You will conduct regular store visits to evaluate needs, promote products, and manage point-of-sale materials to ensure brand consistency. Internal coordination positions you as the main contact for clients and internal teams to ensure project implementation succeeds without friction. You will report sales performance through account development reviews, updating pipelines, and refining forecasts based on real-time data. Business growth is advanced by identifying new opportunities and preparing legally sound contracts that protect company interests. Promotional plans are created, executed, and evaluated for each assigned client to maximize visibility and conversion. You will strengthen store teams by delivering hands-on training to sales staff at retail locations to elevate product knowledge. Time management and organizational skills are essential to balance multiple priorities and meet strict deadlines in a dynamic setting.

Requirements

A Bachelor's degree is required for this position.

You are a salesperson with a go-getting attitude who drives profitable expansion of the existing business through disciplined execution.

Exceptional interpersonal skills enable effective collaboration across teams, stakeholders, and clients at all levels.

You engage in self-driven work supported by strong Microsoft Office skills and excellent C2 English communication, with additional EU languages being an advantage.

A valid driving license is mandatory for this role due to the nature of store visits and client meetings.

Prior sales experience in bedding or furniture is preferred to ensure faster onboarding and impact.

You must hold eligibility to work in the UK without sponsorship requirements for this position.

The role requires a commitment to permanent full-time hours based in London with structured performance expectations.

You demonstrate resilience and adaptability when managing multiple accounts and competing priorities in a quota-driven environment.

Nice to have

Previous experience in fast-paced sales environments where targets are critical to success.

Familiarity with CRM platforms and sales analytics tools to track performance and forecast accuracy.

Understanding of e-commerce dynamics and how offline retail interacts with digital customer journeys.

Experience in training or coaching team members in sales techniques and customer service standards.

Knowledge of the UK and Irish bedding and furniture market landscape to accelerate relationship building.

Ability to present data-driven insights that influence strategic decisions at the retail and corporate levels.

Comfort with using company-owned tools such as computers, phones, and vehicles to perform daily duties.

Practical notes

The role is based in London and requires occasional travel between stores and offices across the region.

You must hold a driving license and be eligible to work in the UK under UK employment laws.

Interviews typically include a role play, a discovery call simulation, and a presentation to assess commercial acumen.

Candidates may be asked to pitch a product to a panel or handle a tough objection to test real-world selling skills.

Behavioral questions will focus on past quota attainment, deal history, and evidence of ownership in previous roles.

Energy, preparation, and a structured approach are essential during the interview process.

You should practice your sales pitch out loud to ensure clarity, confidence, and persuasive delivery.

Good to know

The role uses company-owned tools such as computers, phones, and company vehicles to support daily activities.

Success depends on collaboration within a large, multicultural team environment that values diverse perspectives.

The position focuses on entrepreneurial initiatives that allow you to shape company direction through proactive idea generation.

You will operate within a framework that rewards performance, transparency, and measurable contributions to the business.

The role offers exposure to cross-functional projects that can broaden your commercial expertise and strategic thinking.

Questions to ask

Useful questions for the interview include asking what a typical week looks like and how work is prioritized on a daily basis. Inquire about the tools the team uses for pipeline management and reporting. It is reasonable to ask how feedback is delivered and how performance is reviewed over time. Asking how the role has evolved recently and what the team wishes it had known when joining provides insight into growth paths. Questions about the manager's current priorities and how they align with company objectives are especially valued by interviewers.

Career growth

Sales careers can evolve from SDR or associate roles to account executive, senior AE, and eventually manager or director positions. Some sellers transition into partnerships, account management, or revenue operations depending on their strengths and interests. Compensation typically mixes a base salary with commission tied to individual and team results. High performers often move into larger accounts, team leadership, or sales operations roles with increased responsibility. Quota history, results, and references carry the most weight in promotion decisions and long-term career progression.