Senior Influencer Marketing Manager

About the role

Emma Sleep is seeking a leader to manage influencer campaigns for our direct-to-consumer sleep products. You will oversee the full lifecycle of partnerships to help us maintain our position as a global leader in the industry. In this role, you will define the strategic direction for influencer initiatives that connect our brand with new audiences in meaningful ways. You will own the end-to-end execution of campaigns, ensuring that every collaboration meets our high standards of quality and authenticity. The position requires a proactive mindset to identify emerging trends and translate them into actionable plans that strengthen our market presence. You will act as a key partner to cross-functional teams, aligning influencer activities with broader marketing and business objectives. Your work will directly impact brand perception and customer acquisition in two of our most critical regions. This is an opportunity to shape the influencer narrative for a leading sleep brand on a global scale.

Key facts

What you'll do

• Execute influencer campaigns from start to finish while maintaining quality standards and ensuring on-time delivery.
• Discover and assess potential partners by analyzing audience data, engagement patterns, and content authenticity across multiple social channels.
• Evaluate market opportunities to determine the optimal mix of creators for specific campaigns and business goals.
• Negotiate partnership terms, aligning deliverables, timelines, and expectations with both internal teams and external influencers.
• Manage budget tracking processes and oversee contract administration to ensure compliance and financial accuracy.
• Coordinate closely with internal stakeholders to align campaign objectives, timelines, and creative requirements.
• Liaise with external partners, including agencies and platform representatives, to streamline communication and execution.
• Collaborate with legal professionals to review agreements, ensuring that all content and partnerships adhere to regulations and policies.
• Work with the creative department to develop compelling briefs that guide content creation while preserving brand integrity.
• Monitor campaign performance in real time, adjusting tactics as needed to maximize impact and return on investment.
• Analyze post-campaign data to extract insights, identify best practices, and refine strategies for future initiatives.
• Generate detailed performance reports that highlight key metrics, trends, and recommendations for stakeholders.
• Champion a culture of testing and learning by experimenting with new creator formats and platform features.
• Build and maintain long-term relationships with high-performing influencers to foster loyalty and collaboration growth.

Requirements

• Hold a Bachelor or Master degree in marketing, communication, business, or a related discipline, demonstrating foundational knowledge of modern marketing principles.
• Bring a minimum of 5 years of professional experience in influencer marketing, with a track record of managing complex campaigns.
• Show expertise in the Portuguese-speaking markets, specifically Brazil and Portugal, including cultural nuances and platform preferences.
• Prove the ability to work independently while managing multiple projects with a structured approach and clear prioritization.
• Demonstrate strong analytical skills and a data-oriented mindset, using insights to guide decision-making and optimize performance.
• Possess excellent communication skills, both written and verbal, to convey ideas clearly and professionally to diverse audiences.
• Maintain a proactive attitude toward taking initiative, identifying opportunities, and driving projects forward without constant supervision.
• Have a solid understanding of digital marketing fundamentals, including content strategy, audience segmentation, and performance measurement.
• Be comfortable working in a fast-paced environment where adaptability and quick learning are essential for success.

Skills & tools

• Social media platform strategy, including content planning, scheduling, and optimization for channels such as Instagram, TikTok, and YouTube.
• Influencer relationship management, focusing on outreach, negotiation, and partnership development.
• Campaign budget and contract management, ensuring transparency, compliance, and efficient resource allocation.
• Data analysis and performance reporting, using dashboards and metrics to evaluate success and inform future actions.
• Proficiency in collaboration tools and project management software to coordinate tasks and track progress effectively.
• Familiarity with influencer marketing platforms and analytics tools to streamline workflows and improve accuracy.
• Strong written and visual storytelling abilities to craft compelling briefs and creative concepts that resonate with creators.
• Basic understanding of e-commerce and conversion principles to align influencer activities with sales objectives.

Practical notes

• We provide professional development opportunities and company-wide growth initiatives to support your career progression.
• Employees have access to mental wellbeing support, including personalized sessions and resilience coaching to promote balance and health.
• Our office is pet-friendly, allowing you to bring your companion to work in a welcoming environment.
• We are an equal opportunity employer committed to a diverse and inclusive workplace where everyone feels respected and valued.
• We aim to respond to all applications within a few days, though high volume may cause minor delays in communication.
• This role is based in Lisbon and requires consistent in-person presence during standard working hours.
• Travel requirements are limited to occasional meetings or events within the region as needed for business objectives.
• No visa sponsorship is provided for this position, so candidates must ensure they have the appropriate right to work in Portugal.