Senior Influencer Marketing Manager

About the role

This role leads influencer strategy and execution for a D2C sleep brand operating across European markets. It manages end-to-end campaigns and aligns with creative and legal functions. Performance data guides the refinement of the influencer program.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Influencer campaigns are coordinated end to end to deliver timely and high-quality results.

Outcomes from influencer campaigns shape the selection and management of partners across social media platforms. Analysis of live campaign performance is used to refine the long-term structure of the influencer program.

Messaging and strategy are aligned with creative and legal teams to ensure consistency across all content. Collaboration with these teams supports compliant and on-brand communication in every market.

Contracts and budgets are managed alongside external agencies and internal teams to secure necessary approvals. This process directs financial and partnership decisions for the influencer program.

Their work targets Portuguese speaking markets in Brazil and Portugal to meet regional goals.

Requirements

A completed degree in business, communication, marketing, or a similar field is required. The degree provides foundational knowledge for managing influencer initiatives.

Professional experience includes at least five years in influencer marketing focused on the Portuguese speaking markets of Brazil and Portugal.

Deep understanding of social media platforms and audience behavior is necessary for success in this role. This knowledge informs content strategy and partner selection.

The capacity to work independently with a structured and self-reliant approach is required. Professionals manage timelines and deliverables without constant supervision.

Proactivity in taking initiative and managing projects with minimal oversight is essential.

Communication skills are used when engaging with internal and external partners. Clear dialogue supports collaboration with creative, legal, and agency teams.

Commitment to ongoing personal and professional growth is expected. Growth enables adaptation to evolving platforms and consumer expectations.

Nice to have

Experience in the Portuguese speaking markets of Brazil and Portugal is preferred for this role.

Skills & tools

Social listening platforms, content scheduling tools, and analytics dashboards support the management of influencer programs.

Practical notes

Employment is based in Lisbon within the Emma Sleep offices. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Roles in this field often involve managing high-profile partnerships and strict deadlines. Work frequently combines independent project ownership with collaboration across time zones. Common tools include social listening platforms, content scheduling tools, and analytics dashboards. The position operates within a fast-moving consumer goods environment focused on sleep and wellness.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.