Director, Insights, EMEA

About the role

6-8 original sentences on what the hire owns.

The Director, EMEA Insights at e.l.f. Beauty owns the complete insight creation lifecycle for the European market, transforming raw data into strategic direction that shapes portfolio and marketing decisions. This role owns the interpretation of consumer signals across all European territories, ensuring that market dynamics are clearly understood and acted upon by leadership. You will own the narrative that connects regional consumer behavior to executive decision-making, defining how the organization responds to opportunities and threats. A core ownership area is managing syndicated data streams from key partners such as NielsenIQ, Circana, Euromonitor, WGSN, Shopper Insights, Mintel, Spate, and GfK to uncover whitespace and inform positioning. You will own the evolution of audience profiles and segmentation frameworks, directly influencing how markets are approached and products are prioritized across the region. This position owns the structure and storytelling of executive insight presentations, ensuring complex ideas are communicated with clarity and precision to senior stakeholders. Social media monitoring and cultural signal detection are also under this role's ownership, translating emerging narratives into actionable concepts for campaign teams. Finally, you will own the management of external research partnerships, evaluating vendors and deepening relationships to ensure the organization maintains diverse and robust research capabilities.

Key facts

What you'll do

12-15 original bullets from SOURCE. New verbs, new order.

Architect the EMEA insight strategy by converting complex data into coherent business narratives that guide portfolio choices.

Lead the development and maintenance of evolving consumer segmentation to prioritize market approaches and portfolio introductions.

Manage multiple data streams from NielsenIQ, Circana, Euromonitor, WGSN, Shopper Insights, Mintel, Spate, and GfK to detect patterns and whitespace opportunities.

Translate market signals into specific recommendations that directly inform leadership decision-making and strategic direction.

Oversee the structure and content of executive insight presentations, refining storylines and visual clarity for senior stakeholders.

Analyze social media conversations and cultural triggers to detect emerging narratives and timely marketing response opportunities.

Embed consumer perspectives early within concept development by partnering closely with brand, innovation, and marketing teams.

Coordinate with sales and digital functions to align insight strategies with operational realities and commercial priorities.

Develop and manage relationships with external research partners, including vendors like NielsenIQ and Mintel, to expand capability and access diverse research approaches.

Evaluate new research vendors to ensure the organization maintains cutting-edge methodologies and comprehensive market coverage.

Leverage syndicated data tracking resources to analyze trends, track performance, and guide product positioning and category strategy across EMEA.

Design research frameworks that test hypotheses and challenge standard views to generate fresh, actionable insights.

Influence brand and innovation pipelines by translating ambiguous information into opportunities that drive growth and relevance.

Own the full insight lifecycle from data intake through analysis, storytelling, and integration into strategic planning.

Guide cross-functional teams through data-driven decisions by distilling complex information into concise, actionable messages.

Requirements

8+ sentences from SOURCE eligibility and hard bars.

You should have at least three years analyzing consumer markets in Europe, demonstrating a deep understanding of regional dynamics and consumer behavior.

Comfort with numbers and charts is necessary, but you must retain narrative clarity, balancing strategic thinking with an understanding of operational realities.

Exceptional communication skills are required, as you will present findings to senior stakeholders and distill complex information into concise messages.

The ability to distill complex information into concise messages is vital for guiding teams through data-driven decisions with confidence.

Candidates must be self-motivated and detail-oriented, operating effectively when given ownership of complex problems.

Curiosity about consumer behavior drives excellence in this position, pushing you to question assumptions and reveal unseen opportunities.

This role requires pattern recognition within messy or ambiguous information, enabling you to design research frameworks that test hypotheses.

The work you do will directly influence brand and innovation pipelines, shaping the strategic direction of the business across EMEA.

Practical notes

The position is full-time and based in England, with a hybrid schedule requiring three days in the London office.

Compensation is competitive and includes bonus potential, with a structured bonus plan that rewards performance over a defined period.

The total compensation package includes equity participation and standard benefits, reflecting the strategic importance of this role.

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